Subscribe To E-Mail List TWNA Newsletter - Back IssuesTWNA Newsletter - Current IssueJoin TWNAMembers OnlyEvent CalendarAbout TWNA Links ResourcesHome
THE TWNA DISPATCH
March 2008
Published by the Truck Writers of North America 
[Any opinions expressed herein are strictly those of individual writers.]

The TWNA Board of Directors

Board Chairperson - Eric Berard, Berard Communications
Executive Director - Tom Kelley, The Deadline Factory

Press Directors
Canada/Europe Press Director - Eric Berard, Berard Communications
Midwest Press Director - Paul Abelson, Land Line & Road King
Northeast Press Director - Tim Brady, Write Up The Road
Southeast Press Director - Avery Vise, Randall-Reilly Publishing
West Press Director - Jami Jones, Land Line Magazine

Associate Directors
Agency PR Director - Susan Fall, LaunchIt Public Relations
OEM PR Director - David Giroux, Peterbilt Motors
Organization/Other Director - David Kolman, Ol' Blue, USA
Supplier PR Director - Barbara Gould, Bendix

Click on the link for your representative
and let them know what TWNA can do for you.

In This Edition:


TWNA Membership Renewals
Industry Awards Banquet
TWNA Information Center & Communication Award Display
TWNA Meeting
HDMA Breakfast & Briefing
TWNA Scholarship/Internship Update
TWNA Officer Elections
Member News
Women In Trucking Celebrates Milestones
Kolman's Korner


TWNA Membership Renewals
After experiencing many summer holiday related delays in the renewal process last year, the TWNA Board decided to adjust the renewal period for the 2009 fiscal/membership year (6/1/08 to 5/31/09) back to the late Spring season.

We just mailed the renewal forms yesterday, so keep an eye on your mailbox before you leave for MATS. We will be accepting cash or check payments in the TWNA Info Center (Room C103) at the truck show. Sorry, but we don't have the credit card capability in place yet.

We are asking that the member data forms be returned by no later than April 18th, in order to ensure timely publication of our next directory. Even if your dues have already been paid and there are no changes to your data, we still need you to return the completed form by mail or fax for our corporate records.


TWNA Banquet at MATS
If you have not done so already, it is not too late to purchase your tickets to the TWNA Awards Banquet. The banquet is Thursday, March 27 at 7 PM in rooms C201-203 of the Kentucky Fair & Exposition Center in Louisville, KY. Tickets are $60 or $450 for a table of 8. For press members, the price of the ticket includes your $35 dues. Contact Tom Kelley for tickets at admin@twna.org.

This year's banquet will be better than ever. The banquet will include the presentation of the TWNA Communications Awards, the TWNA Lifetime Achievement Award and the Goodyear Highway Heroes award.

Our list of banquet sponsors includes:

Platinum Level
Peterbilt - Caterpillar - ArvinMeritor

Gold Level
Kenworth - Goodyear - Shell Rotella - Grote

Silver Level
Daimler Trucks North America - Great Dane Trailers
HDMA - Mid-America Trucking Show - ZF Group

Bronze Level
Accuride - ATA - Bendix - GM Fleet & Commercial - Mack
Michelin - Mitchell1 - Truck-Lite - Volvo

Thanks to all of them for helping make the banquet a success!


TWNA Information Center & Communication Award Entry Display
This year, for the first time, TWNA is planning to set up a display of all of the Communication Award entries, and a TWNA information center in one of the south wing conference rooms (tentatively C103) on Wednesday, Thursday and Friday (3/26-28/08) of the Mid-America Trucking Show, in Louisville, Kentucky.

TWNA staff will be on hand during show hours to answer questions, distribute TWNA literature, and accept membership applications/dues payments. Please stop by and bring a friend. Thanks to Grote Industries, HDMA and R.L. Polk & Company for sponsoring this resource.


TWNA Meeting

TWNA's annual membership meeting will take place on Friday, March 28 at 2:00 PM in Room C105 of the Kentucky Fair & Expo Center. Agenda items include a Q&A session covering the TWNA Scholarship/Internship program, plans for TWNA's 20th Anniversary, and discussion regarding credit card acceptance. If you would like to suggest additional items for the agenda, please contact Eric Berard or Tom Kelley . Kudos again this year to Peterbilt for sponsoring the refreshments at the meeting.


HDMA Breakfast & Briefing: Only 1 Day Left To Register
The 18th Annual HDMA Breakfast & Briefing is set for Friday, March 28, 2008 at The Mid-America Trucking Show in Louisville, KY. Doors will open at 7:00 AM, and the program will begin promptly at 8:00 AM.

The 2008 featured speaker is Tom Plimpton, President of PACCAR Inc. Plimpton has corporate responsibility for Kenworth Truck Co., PACCAR Mexico, PACCAR International and worldwide purchasing and information technology. He began his career in the truck industry more than 28 years ago, in Kansas City. He worked at three truck manufacturing plants and at three truck divisions for PACCAR, including four years in England at PACCAR's Foden Truck Co. In January 1992, while working as assistant general manager for Peterbilt in Newark, CA, he was promoted to general manager, a position he held until 1996 when he assumed his current role.

Plimpton plans to speak directly with the supplier community on Paccar's aggressive R&D and product planning efforts and their role in the future.

HDMA has reserved a complimentary table of 8 for editorial members of TWNA with admission by advanced reservation. Please contact Jennifer Hjalmquist, HDMA Director, Marketing and Member Services to reserve a seat. Reservations for this table are first come, first served, and must be received by March 21, 2008. Individual tickets are available for $36.95.


TWNA Scholarship/Internship Program

The History
For several years, TWNA's members have discussed the idea of organizing and funding some type of scholarship program.

A committee headed up by Denise Rondini and Mike Pennington started the groundwork, and it was determined by both the committee and the Board of Directors that any such program must align with TWNA's mission and objectives, so thereby, the scope of the program was limited to furthering the education of a future journalist.

Although many suggestions covering worthy endeavors such as a continuing education grant for an existing TWNA member, a scholarship program for heavy-duty technicians, and many other ideas were all given thorough consideration by the committee, it was eventually determined that support for future journalists was the most appropriate for TWNA's involvement.

The Goals
Recognizing the demographic trends in our corner of the journalism world (i.e. not many younger folks pursuing truck writing as a career), the committee and the Board agreed that it would be most beneficial to our organization and our members if we could find a way to use the scholarship program to expose journalism students to our industry, and to encourage the awardee to consider specializing in truck-related journalism.

The Plan
Two methods were developed to meet these goals.

First, to expose the widest possible group of future journalists to coverage of the issues in the trucking industry, it was determined that the main focus of the scholarship application process would require the applicant to write an essay on one of 4-5 trucking related topics to be determined by the scholarship committee.

Second, to increase the likelihood that an awardee might eventually join our elite ranks in the world of trucking journalism, it was determined that rather than making a straight grant to offset tuition or course material costs, that the program should be organized as an internship at a TWNA member company, where the awardee would receive in-depth exposure to our industry.

TWNA would select the intern through the application process and make a grant (or a matching grant) to help cover the intern's stipend for the period of the internship. The member company hosting the intern would provide meaningful work for the intern, exposing him/her to the various aspects of trucking communications.

Although the internship was determined to be the most effective means of meeting the program's goals, the committee and the Board agreed that once the basic elements of the funding and selection process were developed for the internship, that conventional scholarship grant programs for future journalists could also be added to the program, subject to the availability of funding.

The Response
Once the basics of this program were developed, a solicitation letter was circulated to all members of TWNA, inquiring as to the interest of member companies hosting an intern as part of the program. Unfortunately, the response to that solicitation wasn't very encouraging.

Subsequent discussions with a number of TWNA members have indicated that several member companies do work with internships through local colleges, so there is apparently more interest in a TWNA internship program than the initial response would have indicated.

The Requirements To Continue
The nature and scope of our proposed internship program more or less requires that we have hosting commitments from member companies before we promote the program to prospective applicants, as the level of funding wouldn't justify a West Coast student participating in an East Coast internship. So, one of the next key steps, if we are to implement this program, is to get hosting commitments from our member companies.

Also, while TWNA's treasury is able to make a small contribution to the scholarship/internship fund, one of the goals of this program is to further engage our members and their companies in the process by soliciting (501c3 qualified) charitable donations to the fund, thereby leveraging TWNA's existing resources. So, the other key ingredient needed to get this program off the ground is a commitment from our members to make donations to the fund.

Q & A
We will set aside a brief period at out upcoming MATS meeting to answer questions about the proposed program, and discuss the nature of the commitments required to further pursue the program. Once we know that we will have adequate support and participation, we can move forward with the administrative work that is required prior to implementation.

Summary
In short, the two questions that will determine the future of this program are as follows:

1. What level of 501c3-qualified charitable donation would you or your company be willing to make to a TWNA fund dedicated to internships and scholarships for future journalists?

2. Would your company commit to working with local colleges to set up a journalism internship program to be fully or partially funded by a grant from TWNA's internship fund?


TWNA Officers Likely To Be Re-elected
Eric Berard and Jami Jones have offered to continue to serve as Chairman and Secretary. Susan Fall has offered to replace Sherry White as Treasurer. Assuming there is no further interest from other candidates, confirmation of officers is expected to take place at the Board of Direction's next meeting, on April 22.


Member News - HDT Europe
Sweden-based Sven-Erik Lindstrand, a TWNA member since 1990, has been appointed European Editor for Heavy Duty Trucking magazine, published by the Newport Communications Group.

Most recently, Lindstrand was for three years editor-in-chief of the Scandinavian Automotive Component Suppliers' bi-monthly magazine VehicleComponent. He is a regular contributor to a number of truck, car and motorcycle titles through Scandinavia, UK and continental Europe.

Between 1990 and 1996 he served as European Correspondent for Fleet Owner magazine. Subsequently, he joined the staff of DES/Truck Fleet Management and Trucking Technology magazines as International Correspondent until the publications were discontinued in 2000.

Lindstrand is a familiar figure on the international scene and is well known to the longer serving members of the trucking press from his time as Public Relations manager for Volvo White Truck Corporation, Greensboro, NC, in the mid '80s. During his career he spent 10 years in international Public Relations within the Volvo Heavy Vehicle group.

Lindstrand holds an EU-CDL and speaks several languages. He will be serving HDT's US readers with commentary from the many international events he attends throughout Europe and Asia. He works from his home base in Partille, Sweden, and can be contacted at selindstrand@truckinginfo.com or sieben@algonet.se.


Women In Trucking (WIT) Celebrates Milestones
Women In Trucking, a non-profit organization created to encourage the employment of women and assist in promoting a more female-friendly environment for those already in the trucking industry, today celebrated its one year anniversary and hit a record 1,000 corporate and individual members.

"Our rapid growth confirms what we've known all along," said Ellen Voie, WIT chairwoman, "that an association like this was long overdue! With a very active board combined with enthusiastic members we firmly believe we can make a difference in the trucking industry.

One of our goals when we started WIT a year ago was to have 1,000 members before the end of our first year. We've met that goal, and now we hope to double again within the next six months."

WIT was officially founded on March 12, 2007 as a means to encourage women to consider a career in the trucking industry, but to also provide a platform to voice the successes and struggles of those women already in the male-dominated field.

Membership in WIT comes in a variety of forms ranging from corporate to driver and student members. To date, the organization's 1,000 members include people at 80 corporations and eleven trucking schools, as well as 203 drivers, 133 non-driving individuals and 56 students. Nearly 20 percent of the members are men.

"Although encouraging women to consider careers in the trucking industry is one role of WIT," explained Voie, "it's not our only focus. We believe that providing a greater understanding of the special challenges that women face on the road, under the hood or behind the desk will only serve to better the industry."


Kolman's Korner - Transportation Trivia Challenge
By David A. Kolman, Associate Director

Do you know?

1. When was Western Star trucks established? Bonus question: Where?

2. How many square feet of commercial warehouse space was there in the U.S. last year?

3. What company introduced the first all-aluminum bottom dump? Bonus question: In what year?

4. Mileposts are placed every mile along freeways. Where does zero usually start?

5. Name the most bicycle friendly cities in the US?

6. When was the first official day of U.S. Department of Transportation? Bonus question: When was the agency established?

7. What was the first motor oil formulated specifically for heavy diesel engines? Bonus question: When was it introduced?

8. When did the multi-functional Leatherman tool hit the market?

9. When a truck driver works for two or more employers, in whose random pool for drugs and alcohol testing must he be included?

10. Who is the nation's largest corporate customer of Class 1 Railroads?

(Answers in the next issue.)


Production and distribution of the Dispatch is made possible by the support of these fine companies.
Copyright 2006 - TWNA
Site Designed & Maintained By The Deadline Factory