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THE TWNA DISPATCH
June 2008
Published by the Truck Writers of North America 
[Any opinions expressed herein are strictly those of individual writers.]

The TWNA Board of Directors

Board Chairperson - Eric Berard, Berard Communications
Executive Director - Tom Kelley, The Deadline Factory

Press Directors
Canada/Europe Press Director - Eric Berard, Berard Communications
Midwest Press Director - Paul Abelson, Land Line & Road King
Northeast Press Director - Tim Brady, Write Up The Road
Southeast Press Director - Avery Vise, Randall-Reilly Publishing
West Press Director - Jami Jones, Land Line Magazine

Associate Directors
Agency PR Director - Susan Fall, LaunchIt Public Relations
OEM PR Director - David Giroux, Peterbilt Motors
Organization/Other Director - David Kolman, Ol' Blue, USA
Supplier PR Director - Barbara Gould, Bendix

Click on the link for your representative
and let them know what TWNA can do for you.

In This Edition:


TWNA Press Event Clearinghouse
Mass-Media Watchdog Service
Website Update
PineTruck Charity Challenge
Anniversary Archives


Want More Editors At Your Press Event? Tell TWNA First!

This message is particularly aimed at our friends on the OEM and Associate side. TWNA wishes to remind you that it has an event clearinghouse committee steered by James Menzies of Truck News and Shirley Sponholtz of Old Time Trucks.

James and Shirley can tell you if another event is already scheduled for the period when you wish to organize yours. So by getting in touch with them, you can avoid having an almost empty press conference because too many editors are already covering another event.

You don’t have to say anything secret about your event, just suggest a date and TWNA will tell you if there’s something else scheduled in the same period. The clearinghouse calendar is not published, so your invite-only events will remain confidential.


Media Watchdog Service: Don’t Hesitate To Use It!

One of the founding principals of TWNA was to function as a watchdog over the non-truck trade media and to respond to inaccurate, incorrect, misleading or biased reporting on trucking industry-related matters.

Our friend David Kolman has volunteered to be TWNA’s official responder to counter such editorial. Along with doing so, he will let the “offenders” know that TWNA can serve as an information source and referral service as they report on the trucking industry.

You can assist TWNA with its continuing mission to set-the record straight about trucking by alerting David to any negative publicity you come across. Also, if you see a particularly good example of truck industry coverage in the mass media, let us know and we'll pass along kudos.


TWNA’s Website To Be Refreshed

Among the topics discussed at TWNA’s recent Board of Directors meeting was the upcoming overhaul to TWNA’s website. If you have any ideas, suggestions or comments on the website, please pass them along to TWNA’s Executive Director, Tom Kelley. Once updated, the site should be even more user-friendly and will include new credit card payment capabilities.


PineTruck CharityChallenge @ MATS 2009

The recent Board meeting also included discussion of feedback regarding TWNA's plans to organize a PineTruck Charity Challenge during the 2009 edition of the Mid-America Trucking Show. The reactions so far have been very encouraging, enough so that TWNA is already working with sponsors for the event and fine-tuning the competition rules. For more information about this event, please contact TWNA’s Executive Director, Tom Kelley via e-mail.


We Need Your Archives For TWNA’s 20th Anniversary!

TWNA is working to organizen of the celebration of its 20th anniversary next year at the Mid-America Trucking Show. If you have any pictures, film or other documents that highlight the last 20 years of trucking in general and/or TWNA’s activities in particular, please get in touch with 20th anniversary committee chairperson Jami Jones via e-mail.

 

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