TWNA
NEWS
New TWNA Website - It's ALIVE!
A
couple items yet to be turned in and final versions of a few graphics
aside, version 2.0 of the TWNA website is up and running! Check
it out at www.twna.org . Depending
on your cache settings, you may need to hit reload if you've visited
the old page recently, otherwise your browser may be showing you
a version stored locally on your hard drive. We still need several
content items for the pages, so if you can help us find any of the
items on our "Ten Most Wanted" list, send the information
to truckpix@bellsouth.net.
Tom Kelley,
Director and Web Page Designer
TWNA.org's
Ten Most Wanted List
Description
of your company's website(s) for the Links page
Electronic copy
of the TWNA Press Event Guide
Additional topics
for the Best Practices page
Electronic copy
of the John Deere "Sharing the Road" book
Links to positive
mass-media articles about trucking
Articles and/or
links for the Industry Issues page
Great moments
in TWNA history and/or amusing TWNA anecdotes for the About TWNA
page
Feedback on
the new site design, content and navigation
A large-format
version of the TWNA "mudflap" logo
Ideas for other
content and features for the site
President
Poses Tough Questions
TWNA President
Rolf Lockwood exhibited his go-for-the-throat journalistic instincts
when The Dispatch's editor accosted him in a Louisville convention
center hall and asked for comments to include in this issue. Rolf
expressed three concerns in the form of questions:
"Why are
we [in the Toronto area] still up to our asses in snow?"
"Why isn't
there a Ferarri in my driveway?"
"And why
are you asking this?"
Now he knows.
Editor
Wanted
Must have
the ability to write, edit, proofread, and copy edit a variety of
documents. Will be directly involved in the planning, preparation,
design and development of content for on-line dissemination. Ability
to supervise is a must, as duties will include the supervision of
writers, freelancers, and research assistants, along with the management
of schedules, writing, and editing functions of the magazine. Requirements
are a bachelor's degree in a related area and/or 2-4 years of experience
in the field or in a related field.
Send resume and correspondence to:
Layover.com,
Inc.
Attn: Bruce Martin
E-mail: bmartin@layover.com
354 North Prince Street
Suite 200
Lancaster, PA 17603
P: (717) 481-5511
F: (717) 481-5517
Setting Up
a TWNA Presentation Resource Library
by Tom Kelley, TWNA Director
A frequent
topic of discussion at our TWNA meetings involves the concept of
making our members available to deliver presentations about the
trucking industry and trucking journalism to interested school,
industry, media or civic groups. While many have expressed an interest
and positive intentions about the idea, what we don't have in place
is a mechanism to communicate the availability of this service,
or any supporting resources that would free the volunteer presenters
from the need to generate each program from scratch.
Since it is
best to have the resources in place before publicizing this service,
TWNA has committed to develop a Presentation Resource Library for
the benefit of members and others called on to speak about the positive
aspects of trucking and the craft of truck journalism. Tom Kelley,
newly appointed as a TWNA Director in Ruth Jones' absence, has volunteered
to coordinate this effort. Initial plans call for the development
of outlines for the 3-4 most general topics and the prioritization
of additional topics. Similar to the Digital Imaging Project, interested
parties can participate by joining an e-mail list at truckpresentations@deadlinefactory.com
.
Here are the
initial topics under consideration:
Trucking Journalism
Sharing the Road
K-8 Version
8-12 Version
Adult Version
Driving as a Profession
The Technology of Today's Trucking
America Stops Without Trucking
Suggestions
for other topics are welcomed.
Because images
and multimedia support are an important part of an effective presentation,
participants are encouraged to submit any existing videos, slides,
PowerPoint files, or any other visual resources already in existence
that would serve to support these and other topics. Reprintable
articles and/or original manuscripts are also needed.
In addition
to collecting materials for a "lending library," plans
also call for compiling some of the presentations into stand-alone
video programs that can be shipped to an interested group when a
nearby member is unavailable to deliver the presentations. As such,
we will also be soliciting financial sponsorships from Associate
Member companies and other industry suppliers, to cover the costs
of production. For additional information, or to participate in
developing these programs, join the presentation mailing list at
truckpresentations@deadlinefactory.com.
Making the
Most of Our New Digital Guidelines
Now that
we have recommendations for PR folks as to how to handle digital
files, we need to get the word out about them. When I get unsolicited
attachments, especially obnoxious huge image files, via e-mail,
I now reply to the senders, thanking them for the information, but
ask them to refrain from sending large image files that have not
been requested because of the long download time involved. Then
I refer them to our new digital file
guidelines at the TWNA web site. I suggest other members do the
same. Deborah Lockridge, TWNA Director
Member News:
Deb Whistler, formerly Features Editor at Newport Communications,
has returned to the position of Managing Editor.
Evan Lockridge,
Producer/Host of RoadStar Radio News, is now also News Editor of
Newport's RoadStar and Heavy Duty Trucking magazines.
Jim Winsor,
executive editor of Newport Communications' Heavy Duty Trucking,
has won the Crain Award from the American Business Media for his
contributions during 43 years in trucking journalism. The Crain
Award is a once-in-a-lifetime award for a single individual; Winsor
is its 33rd recipient, and his boss, Doug Condra, Newport senior
vice and editorial director and HDT's publisher, received it in
1990.
Phil Romba,
former Volvo Trucks spokesman, is now doing PR for Lexis-Nexis,
a high-tech firm headquartered near Dayton, Ohio. But trucks are
still in his blood, apparently, because he and his famility visited
MATS and a couple of us got to tell him Hi! He followed up with
a short note to your editor:
"As you
can imagine, I had nearly as much fun as my 4-year-old son did!
He probably sat in 20 or more trucks. I enjoyed seeing friends like
you and Steve Sturgess as well as friends from Volvo.
"It's a
toss-up right now as to whether I feel more settled at the office
or at home. While the world of public relations in the online information
industry is similar to trucking, the business itself is a far cry
from trucks and trucking. The lingo is related to the Internet (XML,
portals, ASP {application service provider}) and to the specialized
world of content aggregation and indexing (boolean search).
"I'm working
with many of the same business-related issues here: consolidation,
competition, product development, changing customer demands and
lots of eStuff (although that's waning a bit).
"Speaking
of here, Lexis-Nexis is located in Miamisburg, Ohio, which is a
suburb of Dayton. Dayton's about 65 miles north of Cincinnati on
I-75. Worldwide, Lexis-Nexis has over 12,000 employees. About 2,500
of them work at the Dayton headquarters.
"Feel free
to share my work contact info with TWNA members."
You can contact
Phil at (937) 865-7574 or phil.romba@lexis.nexis.com.
________________________________________________________________
Newspapers
Don't Always Screw Up!
Below
are two newspaper articles that describe the trucking industry in
positive but realistic terms. TWNA Director Deborah Lockridge wrote
letters of thanks to the newspapers which ran them.
Tom Berg, TWNA Director & Dispatch Editor
Fort Worth
Star-Telegram
FORT WORTH --
It was noon, and after rumbling down the highway all night trucker
Terry Stillman and his wife, B.J., were thrilled to find the Drivers
Travelmart along Interstate 35W in north Fort Worth.
The Stillmans
had beat the crowd of truckers who would later fill the lot meant
only for 40 rigs. A truck stop employee estimates that up to 70
truckers flock there nightly, with the overflow spilling onto nearby
streets and a grass lot. "Once dinnertime hits until about
9 p.m. is when a lot of drivers pull off the road. It's just impossible,"
said Stillman, of Mesa, Ariz.
Texas and the
Metroplex are among the more troublesome spots for truckers looking
for parking between deliveries or overnight. The problem is likely
to escalate with cross-border trucking, part of the North American
Free Trade Agreement. U.S. officials hope to implement NAFTA's truck
provisions by the end of the year.
Texas already
bears the brunt of international truck traffic spurred by NAFTA.
About 80 percent of NAFTA-related Mexican goods flow through the
state. About a half of those trucks travel through the Metroplex
via I-35, Texas Department of Transportation officials said. A federal
study done in 1996 identified Texas as one of five states with the
greatest need for additional truck parking spaces. Another study,
detailing current parking needs and including private truck stops,
is due out this year.
"I think
we already know in certain corridors, especially high traffic areas,
there are shortages," said Janet Coleman, director of the Federal
Highway Administration's office of safety programs. "There
are different views on the severity and extent of these shortages."
Texas has 104
rest areas. The Department of Transportation is spending $52 million
to build or renovate 25 rest areas. Larger parking areas for trucks
and cars will be among the improvements. As more money becomes available,
TXDOT plans to add or renovate more rest areas and convert some
outdated rest areas into truck parking areas.
"Obviously
the increase in truck traffic has brought on the need for an increase
of truck parking," said Zane Webb, maintenance director at
TXDOT. "It's only responsible for us to have some parking available
so that tired truckers have a place to rest before continuing on
their travels."
But there are
no rest areas in Tarrant or Dallas counties, nor are there plans
to build any. The Fort Worth district has five rest areas: two in
Palo Pinto County, about 12 miles west of Weatherford; two in Johnson
County, 3 and 5.8 miles south of Burleson; and one in Wise County,
seven miles north of Decatur.
The Dallas district
has six: two along Interstate 35E in Ellis County; two along Interstate
45 in Navarro County; and two along Interstate 20 in Kaufman County.
Webb said there are no plans to build in Dallas or Tarrant counties
because there are private facilities available.
"If we
go into Tarrant and Dallas and Harris and Travis counties and start
putting in rest areas for several millions of dollars a piece, we're
in effect going into competition with local private enterprise,"
Webb said. The National Association of Travel Plazas and Truckstops
(NATSO) says it can meet truckers' needs.
Truckers say
demand is outpacing both government and private efforts. "I
see truck stops going up all over the place, but it's not putting
a dent in what we need out there," said Stillman, who like
many other truckers, routinely parks on side roads or highway ramps
when parking cannot be found. The Stillmans say they drive through
the night to increase their chances of finding parking during the
day.
NATSO lists
95 Texas trucks stops in a directory published on the group's Web
site. According to that directory, four truck stops are in Dallas
County, two in Denton County, and four in Parker County. In Tarrant
County, NATSO lists only two trucks stops in Fort Worth. That number
is too few, said Leonard Glasgow, a Fort Worth trucker, who faults
cities and state for not preparing better for a problem they have
known was coming since NAFTA was approved in 1994.
"They knew
this NAFTA thing was coming," Glasgow said. "This stuff
should have already been in place." Glasgow used to park his
flatbed in the 8800 block of Marlene Drive, a dead-end road in south
Fort Worth, but a recent crackdown by police and city code enforcement
officers drove him and other truckers away. City ordinance prohibits
oversized commercial vehicles from parking more than two hours on
any city street.
"You can
drive 10 hours a day, and then you've got to shut down for eight.
Where do you park for eight hours?," Glasgow complained. "Fort
Worth is about 10 hours from Laredo. That's the point that these
trucks are going to start looking for a place to shut down."
Now Glasgow leaves his flatbed at a friend's home in a rural area
south of Benbrook. "What good are truck stops outside the city
limits going to be?," Glasgow said. "I know we can't park
them at our doorstep like we do our car, but it would be nice to
have it a few miles from your house or at least in the same city."
Drivers Travelmart
at 3201 N. Interstate 35W and Love's Country Store at Interstate
35W and Garden Acres Drive say their lots are filled daily. Both
are considered small, offering between them less than 70 parking
spaces for truckers. Travelmart manager Shary Palmer said trucks
often spill into the neighboring lot.
"When it's
not raining and they know they won't get stuck, I have trucks that
will park in that field," Palmer said. "You would swear
there were yellow lines on the grass." With few restaurants
in the area that allow oversized commercial parking, Palmer said
the store goes through about 60 cases of hot dogs a week. "That's
like 3,000 hot dogs a week," she said.
Although cross-border
traffic would mean more business for truck stops, Palmer worries
that it will also mean turning away more drivers looking for a place
to park. "We want the business, but we don't know where to
tell these poor guys to park," she said.
Deanna Boyd
Star-Telegram
TWNA's Reply:
Dear Ms. Boyd:
As an officer
of the Truck Writers of North America, I would like to commend you
on the March 27 article, "Drivers find a long haul between
stops."
Your article
offers a compelling and accurate look at a major problem faced by
the trucking industry today: parking. Not only is NAFTA likely to
make the problem worse, as you report, but so will proposed new
federal hours of service rules in the works that will increase the
number of hours drivers must stop and rest.
Among the goals
of our association is working with media outside of our industry
to promote accurate reporting on trucking issues. We are happy to
help out whenever you need information or sources on articles related
to trucking. For more information, please visit http://www.twna.org.
Deborah Lockridge
Senior Editor
Newport Communications, Southeast Bureau
. . . And
From North of the Border,
The first day in the office after Mid-America, where I volunteered
to take over Ruth's media response director duties, I stumbled across
a very nice article in The Ottawa (Ont.) Citizen. It took the Ontario
Trucking Association's "share the road" message to heart,
with a grocery rodeo champ taking center stage and adding a personal
touch to the statistics and driving tips.
Deborah Lockridge, TWNA Director
The Ottawa
Citizen, March 23, 2001 Friday FINAL EDITION, page 1 of the Wheels
Section (Copyright 2001 Southam Inc.)
HEADLINE: Share
the road: An expert trucker helps steer us away from tangles with
the big rigs on the road. Craig M. Lee takes notes.
BYLINE: Craig
M. Lee
Don Mason is
a "roadeo" champion, as in truck roadeos, those skills
competitions for professional drivers. In his 21-year career driving
for Loblaws Companies East (formerly National Grocers), Don has
seen a lot of good and bad driving from high in the cab of his big
Mack truck.
As his roadeo
record suggests, Don is a very good driver. How good? Last October,
he placed first among 43 of the best truck drivers in North America
at the Food Industry Skills Competition in Minneapolis. And that's
in the tough "tandem 48-foot" tractor-trailer class.
To get to Minneapolis,
Don had to be the best of the best 52 drivers from all Loblaws distribution
centres. Don has competed in the Ontario provincial championship
in Belleville and, in 1995, was a finalist in the Canadian national
championship in Quebec City.
At 48, married and the father of two teenage girls, Don is a quiet-spoken,
responsible sort of guy, with a 17-year accident-free driving record.
And an obvious choice for advice on how to stay out of trouble around
trucks in traffic. On that subject, the Ontario Trucking Association
has been promoting a program called "Sharing the Road with
Trucks." Around since 1926, the association is a major voice
for Ontario companies hauling freight all over North America. Its
1,700 members represent all aspects of Ontario trucking, from big
companies to individual owner-operators.
The Sharing
the Road program is delivered through the association's Road Knights,
a group of uniformed professional drivers who go to schools and
clubs to talk about trucking and sharing the road. Says the association's
Stephen Anderson: "All road users are partners in safety. That's
the message."
While Sharing
the Road is the theme, the association program describes specific
situations that get motorists into trouble when they mix it up with
the big rigs. We took those situations, one by one, and put them
to Don Mason for his personal insights.
But first, some numbers. Our highways get more congested every year.
Compared to 10 years ago, there are 35 per cent more cars on the
road, according to the U.S. National Highway Traffic Safety Administration.
And the number of trucks on our roads keeps increasing, right along
with our demand for consumer goods. Trucks are vital, delivering
95 per cent of the products we buy. Yet despite their numbers, less
than three per cent of all collisions in Ontario involve trucks.
And the trucker is at fault only 30 per cent of the time. Which
means, in 70 per cent of the collisions ... well, that leaves you
and me. Get the picture?
Truckers are
trained professionals. Driving is their livelihood and they're generally
very good at it. So, what's going wrong? Why the big pileups on
the 401? Why can't well-trained professional truck drivers avoid
these collisions? More relevant percentage-wise, what are motorists
doing wrong when we tangle with big trucks, calamity being the result?
We asked Don
to help make the Sharing the Road program more real. His boss at
the giant Sheffield Road centre, Jim Galloway, Loblaws' operations
manager for transportation, was anxious to help. "Loblaws promotes
safe driving and we support Don," Jim told me. He also supplied
a truck so Don could demonstrate. Using my Ford pickup, I played
the part of the ordinary motorist. Note: All of this information
is also relevant when dealing with buses. And also important for
bicyclists and motorcycle riders.
General Do's
and Don'ts
The freeway's
middle lane is a truck's passing lane, so don't block a truck that
may want to pass a slower vehicle. "Some drivers cruise along
in the middle lane, knowing they shouldn't be in the left-hand lane,
but really they should be in the far right lane," says Don.
Truckers work
hard getting their rigs up to speed, shifting through as many as
18 gears, so when you are in front of a truck, maintain your speed
when it's safe to do so. Don't force trucks to slow down unnecessarily.
Also, a truck
may roll back when starting on a hill, regardless of its driver's
skill, so leave room when you come to a stop behind a big truck.
Following
Trucks
Driving
a truck is a lot more complicated than driving a car or sport-utility.
Their controls are complex. Says Don, who lives in Carlsbad Springs,
10 kilometres southeast of Ottawa: "You've got to be looking
at your instruments all the time, at the engine gauges, the air
pressure, at everything."
Sure, the view
up ahead and out the side windows (left and right) is great, panoramic
even. But that leaves a whole 180 degrees in back and along both
sides where the truck driver has very limited ability to see, despite
small convex spot mirrors. That's because big trucks have a box
or trailer that blocks the view. A car following a truck simply
disappears from the trucker's field of vision if it stays in the
middle of the lane and gets too close.
As a result,
the truck driver may not know you are there. Then, if you pop out
to pass and the truck changes lanes, look out! You could get squeezed
over.
Rule of thumb:
Don't tailgate. Especially big trucks. "If you can't see my
mirrors, I can't see you," reminds Don. If you must follow
closely when traffic slows or stops, move to the left or right a
bit so the trucker can see your front fender and know you're there.
Another problem if you follow too closely: You'll miss highway signs
that alert you to changes in the speed limit or to danger, or your
destination. So, stay well back.
Passing Trucks
A typical
car or SUV is about five metres (16 feet) long. A transport truck
may be three times that long, about 15 metres (50 feet). Therefore,
on two-lane roads, be sure you have extra time and distance to make
the pass safely. Signal your intention to pass; don't pull out suddenly.
And if you must
pass, get it over with! As you pull along the side of the truck,
you may again disappear from the truck driver's view, so keep moving
ahead, your speed consistent. Don't linger out there. Remember that
trucks throw a lot of slush and dust. When it rains, watch out for
spray thrown out to the side by the truck's big drive wheels. This
can be especially heavy at the mid-point of the truck's length.
When spray hits
your windshield, you can be blinded temporarily, unable to see ahead,
and startled. When that happens, your natural reaction may be to
panic or lift off the gas. Exactly the wrong thing to do if it means
reducing your acceleration and remaining in the splash, or risking
extra time out there passing on a two-lane road. Generally, not
wise. Advises Don: "Watch the wind for which way the spray
is blowing. Sometimes, if you wait a bit, the spray will blow more
to the right, so you can pass easier."
Cutting in
Front
Once you
complete the pass, don't pull back in front of the truck abruptly.
"People try to beat you to the off-ramp," laments Don.
And don't cut in front of a truck when merging on a freeway, either.
Why? Because reining in one of these mammoth rigs takes twice the
distance, compared to a car. Meaning, drivers have to leave twice
the truck "space cushion" between themselves and other
vehicles.
It's not only
annoying to the truck driver to be cut off, it's dangerous for everyone
on the road. "The trailer wheels lock up easily, more so when
the trailer is nearly empty," adds Don. "When that happens,
she'll swing left, or swing right, but she almost never stays right
behind you."
Trucks Making
Turns
When vehicles
turn, their back wheels follow a smaller arc than their front ones.
Thus, when a long truck makes a right turn, it must turn very wide
if its rear wheels are to stay off the sidewalk. So, always watch
for a truck's turn signals. At an intersection, resist the temptation
to pull along the right side of a long truck if that lane is empty.
That truck may be positioned to make a right turn.
And remember
those blind spots! You and your vehicle can disappear from the trucker's
field of vision. I've made that mistake driving a motorcycle and
had a truck turn into me. Scary.
Recreational
Vehicles
With vacations ahead, consider some other facts if you're towing
a trailer with your car or sport-utility. On the highway, big flat-front
trucks and buses push out a lot of air, so your tow vehicle and
trailer can be buffeted by the wind. Sometimes, even pushed sideways
momentarily. Be ready.
Naturally, your
acceleration rate is reduced in proportion to the weight you are
pulling, so it will take more time and distance to pass a long truck.
Having completed the pass, don't forget the added length of your
trailer before pulling back in front of the truck.
When a big truck
passes you, your trailer will be affected before your tow vehicle
and it may sway, alarmingly. The faster the speeds, the more pronounced
the affect. Avoid the "big wiggle" by keeping all tires
on your tow vehicle and trailer properly inflated. Ensure the correct
tongue weight is on your hitch. And make sure your vehicles' suspension
and alignment are in good shape.
Backing Up
Big trucks don't have back windows. At least not back windows you
can see anything from. It follows, then, that there's no interior
rear-view mirror, which leaves only the two side mirrors to see
to the rear. Again, remember that large blind spot directly behind
the trailer.
If you're walking
by a truck that's backing up, wait. Don't cross behind. How'd you
like strangers playing hide-and-seek with you when you're trying
to do your job with heavy equipment?
- - -
Driving safely
around big trucks isn't so hard if you keep a few things in mind.
And remember, the next time you're alongside a big truck in traffic,
that its driver almost certainly has a lot more training and driving
experience than you do. So, show some respect, eh? Share the road.
And you'll arrive alive.
To arrange for
a presentation by a Road Knight or to obtain a copy of a Sharing
the Road video, contact the Ontario Trucking Association at (416)
249-7401 or info@ontruck.org, or visit its Web site at www.ontruck.org
.
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