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THE TWNA DISPATCH
May 2008
Published by the Truck Writers of North America 
[Any opinions expressed herein are strictly those of individual writers.]

The TWNA Board of Directors

Board Chairperson - Eric Berard, Berard Communications
Executive Director - Tom Kelley, The Deadline Factory

Press Directors
Canada/Europe Press Director - Eric Berard, Berard Communications
Midwest Press Director - Paul Abelson, Land Line & Road King
Northeast Press Director - Tim Brady, Write Up The Road
Southeast Press Director - Avery Vise, Randall-Reilly Publishing
West Press Director - Jami Jones, Land Line Magazine

Associate Directors
Agency PR Director - Susan Fall, LaunchIt Public Relations
OEM PR Director - David Giroux, Peterbilt Motors
Organization/Other Director - David Kolman, Ol' Blue, USA
Supplier PR Director - Barbara Gould, Bendix

Click on the link for your representative
and let them know what TWNA can do for you.

In This Edition:


TWNA Membership Renewals
Awards Banquet & 20th Anniversary
Credit Card Update
Corporate Officers Elected
Canadian Trucking Report
Thanks To Our MATS 2008 Sponsors
Kolman's Korner


TWNA Membership Renewals
TWNA's membership is in good shape with more than 155 members, though some of us are a little late in the renewing process. If you lost your membership form or wish to get one, you can print one by visiting www.twna.org and clicking on the "Join TWNA" tab on the navigation bar at the top of the page.

If you need more information about joining TWNA or renewing your membership, you can also get in touch with Executive Director Tom Kelley, at admin@twna.org.


Awards Banquet & 20th Anniversary
Again this year, TWNA's Communication Awards & Banquet were generally a success, according to the Board of Directors at their latest tele-meeting. The Board discussed the fact that the banquet meal wasn't up to the event's usual standards, taking note of apologies and an adjustment from the KFEC caterer, along with assurances of quality for future event meals.

On the financial side, the event was profitable, with the excess revenues contributed to TWNA's general account, so the association can move on with projects such as internships/scholarships and others.

2009 will mark the 20th anniversary of TWNA and the organization plans to celebrate this milestone with all the recognition it deserves.

The big celebration will take place at next year's Mid-America Trucking Show, during the annual TWNA Banquet, the formula of which will be slightly modified to allow the Communication Awards and the 20th anniversary celebrations to happen during the same night, without being too lengthy.

A committee has already been formed to prepare the event. The 20th anniversary committee members include David Kolman, Jami Jones, Mike Pennington, Tom Berg, Paul Abelson, Sandi Soendker and Lyndon Finney. If any of you wishes to volunteer and to be part of the committee, please let us know by using one of the e-mail links at the top of this message.

Among the ideas that have been discussed to mark the 20th anniversary are:

Anniversary commemorative logo
Anniversary commemorative lapel pin
Milestone pins for five, 10, 15 and 20-year members
20-year retrospective video and booklet
Anniversary section on website
Anniversary commemorative press kit
Special presentations at the 2009 banquet

This is a work in progress. Which means that any other ideas are welcome, but also that some of the above might be abandoned. So go ahead and give us your two cents worth!


Credit Card Acceptance: Deal Closed!
TWNA's Board of Direction wishes to thanks Bendix and Barbara Gould for stepping up and offering to sponsor the implementation of a credit card acceptance system.

Thanks to this sponsorship, TWNA members will soon be able to pay their dues or buy event tickets with their Visa or MasterCard, both online and offline.


Corporate Officer Elections
Also at the latest Board of Directors tele-meeting, the corporate officers whose terms were coming to an end were re-elected. This means that Eric Berard (president); Jami Jones (secretary) both offered to serve for another term, while Susan Fall offered to serve as treasurer. The motion to install the officers passed unanimously.


North of the Border
High Canadian Dollar Effects Economy & Trucking
Even though Canada's economy seems to be in better shape than in the U.S. these days, the parity of the Canadian currency with its American counterpart is hitting the economy really bad. Historically, roughly 80% of all Canadian exports were shipped to the U.S.

With a higher Canadian dollar, Canadian goods are suddenly much less attractive for U.S. consumers, especially that many families are in dire straits because of the mortgage crisis.

As an result, big chunks of the Canadian manufacturing sector are slowing down and many people are laid off. And of course, since there are fewer goods to carry to the U.S., trucking companies have begun to lower their rates to get the remaining volume. Shippers are well aware of the situation and are negotiating (imposing?) lower transportation rates.

Even worse for Canadian carriers, their expenses are in Canadian dollars, while their U.S. customers pay them in American dollars. What used to be a big advantage when a U.S. $ meant $1.50 in Canadian carriers' pocket is not anymore.

Trucking has always been a cyclical business and Canada is no different than the U.S. on that matter. The good news is that, hopefully, carriers on both sides of the border have seen this downturn coming and have prepared for it. It might even release a little pressure on driver shortage while there is less volume to carry.

Eric Berard
TWNA Director & Board Chairman


Thanks Again To Our MATS 2008 Sponsors
The continued success of TWNA's efforts at the Mid America Trucking Show each year is largely due to a group of the best companies in the trucking industry and their generous support of TWNA. Our list of banquet sponsors includes:

Platinum Level
Peterbilt - Caterpillar - ArvinMeritor

Gold Level
Kenworth - Goodyear - Shell Rotella - Grote

Silver Level
Daimler Trucks North America - Great Dane Trailers
HDMA - Mid-America Trucking Show - ZF Group

Bronze Level
Accuride - ATA - Bendix - GM Fleet & Commercial - Mack
Michelin - Mitchell1 - Truck-Lite - Volvo

Thanks to all of them for helping make the banquet a success!

This year, for the first time, TWNA set up a display of all of the Communication Award entries, and an information center in the South Wing Conference Center on Wednesday through Friday of the show. TWNA staff was on hand to answer questions, distribute TWNA literature, and accept membership applications/dues payments.

Thanks to Grote Industries, HDMA and R.L. Polk & Company for sponsoring this resource.

Tom Kelley
TWNA Executive Director


Kolman's Korner
Transportation Trivia Challenge - Answers To Previous Quiz
By David A. Kolman, Associate Director

Do you know?

1. When was Western Star trucks established? Bonus question: Where?

Western Star trucks began as White Western Star in Kelowna, British Columbia, Canada, in 1967.


2. How many square feet of commercial warehouse space was there in the U.S. last year?

There was 1.25 billion square feet of commercial warehouse space in the U.S. last year.


3. What company introduced the first all-aluminum bottom dump? Bonus question: In what year?

Beall Corp. introduced the first all-aluminum bottom dump in 1967.


4. Mileposts are placed every mile along freeways. Where does zero usually start?

Mileposts, which are placed every mile along freeways, usually start with zero at the southern and western borders of the state.


5. Name the most bicycle friendly cities in the U.S.?

The most bicycle friendly cities in the U.S. are, in order: Portland, OR; Boulder, CO; Davis, CA; San Francisco, CA.


6. When was the first official day of operation for the U.S. Department of Transportation? Bonus question: When was the agency established?

The U.S. Department of Transportation's first official day was April 1, 1967. It was established by an act of Congress on October 15, 1966.


7. What was the first motor oil formulated specifically for heavy diesel engines? Bonus question: When was it introduced?

In 1925, Mobil Delvac became the first producer of a motor oil formulated specifically for heavy diesel engines.


8. When did the multi-functional Leatherman tool hit the market?

The multi-functional Leatherman tool hit the market in 1983.


9. When a truck driver works for two or more employers, in whose random pool for drugs and alcohol testing must he be included?

When a truck driver works for two or more employers, he must be in the random pool for drugs and alcohol testing for each employer.


10. Who is the nation's largest corporate customer of Class 1 Railroads?

The nation's largest corporate customer of Class 1 Railroads is UPS.



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