New Member Welcome
TWNA @ MATS
Awards Banquet
Annual Meeting
Road Test Seminar
HDMA Breakfast
Glossary Update
Marketing Report
Member News
New Member Welcome
TWNA now has over
150 members. We hit the 151 mark with the addition of Jeff Barker,
a member of the Land Line family. Our warmest welcome to Jeff!
TWNA @ MATS
Yes, it’s that
time of the year once again: the Mid-America Trucking Show (MATS)
is just around the corner. Besides the usual (and numerous)
press
events, MATS 2007 will also be a very good opportunity for
TWNA members to gather at the annual meeting, not to mention
the Communication Awards banquet that promises to be a huge
success this year again.
Banquet
Sponsors have responded very positively, the number of entries
for the Communication Awards is more than satisfying, and
the forecasted attendance all point to say we have a winning
formula with our annual banquet. Tickets are still available
for $60.00 each, or $450.00 per table (8 seats). Press attendees
who purchase tickets will receive a complimentary renewal/new-membership
at the individual press member level. To reserve your seats:
admin@twna.org.
Annual
Meeting
Still, TWNA at MATS is more than the banquet. For many years,
Louisville has been the gathering point for our annual meeting
and every member is invited to participate at this yearly
event (bring a new member with you!) during which you will
have the opportunity to see what your association is doing
for you but also to raise issues you think should be discussed
by the group. We look forward to seeing you there!
Road-Test
“How-To” Seminar
Prior to the annual business meeting at MATS, TWNA will host
a seminar presented by a renowned expert from General Motors.
This workshop is a “how-to” guide to evaluate a
truck when doing a road-test. Think you’ve been there
and done that? Think again. Experienced trucking editors have
had the opportunity to listen to this expert in the recent
past and all said they learned a lot. Don’t miss this
free ability-improvement opportunity!
HDMA
Breakfast & Briefing @ MATS
Just a reminder, HDMA has set aside two complimentary tables
available to TWNA Press Members at the Breakfast & Briefing
on Friday, March 23. Chris Patterson of Freightliner is the
speaker. The doors will open at 7 a.m., and Chris will start
speaking at 8 a.m. To RSVP, contact Margaret Beck, Senior
Director of Communications, Motor & Equipment Manufacturers
Association, Phone: 919-406-8828, Cell: 919-345-5371, or mbeck@mema.org
via e-mail.
Trucking Terms Glossary Coming Soon
TWNA wishes to commend
all the work and efforts that the Glossary Committee members,
namely Sherry White, David Kolman, Bette Garber, Roxane Rose
with the help of Paul Abelson, have put forward in order to
update this precious document.
For those who might
not be familiar with it, TWNA’s Glossary of trucking terms
is a dictionary in which a new comer to the trucking industry
(or a journalist from the mainstream media) can find quick and
accurate answers when looking for a particular expression related
to trucking. This tool is helpful and contributes to enhance
the quality of communication within the industry, as well as
between the industry and the general public.
Marketing Initiative & Canadian Exposure
TWNA continues to
work on increasing its membership, especially in the Associate
Member segments. The marketing committee, piloted by Derek Smith,
has prepared a promotional tool which takes the form of a postcard
that explains marketing and PR professionals the numerous advantages
of being part of TWNA, the ease of “Meeting the press”
being one of them. These will be distributed to the exhibitors
of the Mid-America Trucking Show and sent to prospective members.
There is more exposure
coming for TWNA, and this time it will come from Canada. The
TWNA Board of Directors agreed, at its last meeting, to do a
re-run of the Technical Achievement Award ceremony at the “CAM-Logique”
trucking and logistics trade show that will be held in Montreal
this April. Even though this year’s recipient is already
known, it appears to be very good idea to recognize the efforts
of those involved in innovative companies, even when they are
based north of the U.S. border. The ceremony will also be an
ideal occasion to present to the Canadian attendance (hundreds
of persons will attend the Montreal banquet) what TWNA is and
what it can do for Canadian companies. A Canadian first !
MEMBER NEWS
Obituary - Gary
Macklin
Gary L Macklin,
editor-in-chief of Refrigerated Transporter, died unexpectedly
at his Houston home February 16.
Gary dedicated
his entire career to the refrigerated transportation industry.
He began writing for the magazine in 1972 and was appointed
editor in 1973. Of the 42 years that Refrigerated Transporter
has existed as a magazine, he was editor for 34 of them.
Ownership of the
magazine changed over the years, but Gary was always there,
covering industry meetings, visiting refrigerated fleets,
and writing about new equipment. He was an active participant
in industry associations, appearing on their programs as well
as reporting on those meetings. Whether the magazine was owned
by Tunnell Publications, Intertec, Primedia, or Prism Business
Media, Gary remained at the helm of Refrigerated Transporter,
providing information that he felt would impact his readers.
Prior to joining
Tunnell Publications (Refrigerated Transporter's original
publisher), Gary served as an officer with the US Army Field
Artillery at Fort Sill, Oklahoma.
He earned degrees
in English and history from Texas Christian University in
Fort Worth, Texas, including graduate study in British literature
and the history of Eastern Europe. He completed his BA degrees
in 1967 and continued his studies until entering military
service in 1970.
He is survived
by his wife, Sally; two daughters, Katharine Macklin Day and
Elizabeth Macklin; son-in-law Jason Day; and grandchildren
Rebekah, Joshua, and Nathaniel Day.
Randall-Reilly
Buys Kona Communications
Randall-Reilly
Publishing recently announced the purchase of Deerfield, Illinois-based
Kona Communications, a 37-year-old, privately held publisher
with properties in trucking distribution and the aftermarket.
Terms of the deal were not disclosed.
The acquisition
adds Truck Parts and Service and Successful Dealer magazines
to Randall-Reilly’s impressive list of holdings in the
trucking industry, which includes Commercial Carrier Journal,
Overdrive, Truckers News, Trañsportista (formerly Truckers
News en Español), NextTruck and the Great American
Trucking Show. The company’s properties now cover virtually
all aspects of the trucking market, including fleets; owner-operators;
new, used and leased truck purchases; driver recruitment;
and vehicle sales, maintenance and repair.
“Truck Parts
and Service and Successful Dealer are leaders in the markets
they serve, making them an excellent fit with our existing
properties,” says Mike Reilly, Randall-Reilly president
and CEO. “This acquisition furthers our goal of offering
trucking industry suppliers a property to meet each of their
marketing needs.”
Kona’s founder,
President and CEO Jim Moss, will remain with the magazines
in an advisory role throughout the transition period. “I
am most pleased that our properties have found a home in the
heart of the trucking industry,” Moss says. “Randall-Reilly
is the most complete provider of information services to our
industry, and Mike Reilly and I have agreed on an aggressive,
forward looking game plan which will lead to increased market
presence for both of our books.”
Randall-Reilly
Publishing will retain Kona Communications’ existing
offices in Deerfield, Illinois.
Magazine Editor
Needed
Penton Media seeks
a top-notch editor to direct Refrigerated Transporter, a transportation-focused
B2B magazine based in Houston, Texas. This position calls
for an energetic self-starter who is willing to travel.
The ideal candidate
will be an outstanding reporter, writer, photographer, copy
editor, and manager. Must have at least five years of publication
experience and be comfortable with all facets of magazine
production and deadlines. Responsibilities include weekly
e-newsletter and web site.
Please submit a
cover letter, resume, and published writing samples to: Charles
Wilson, Editorial Director, Refrigerated Transporter, 4200
S. Shepherd Drive, Suite 200, Houston, Texas 77098.
