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THE TWNA DISPATCH
June 2007
Published by the Truck Writers of North America 
[Any opinions expressed herein are strictly those of individual writers.]

The TWNA Board of Directors

Board Chairperson - Eric Berard, L'Echo du Transport
Executive Director - Tom Kelley, The Deadline Factory

Press Directors
Canada/Europe Press Director - Eric Berard, L'Echo du Transport
Midwest Press Director - Paul Abelson, Land Line & Road King
Northeast Press Director - Tim Brady, Write Up The Road
Southeast Press Director - Avery Vise, Randall-Reilly Publishing
West Press Director - Jami Jones, Land Line Magazine

Associate Directors
Agency PR Director - Susan Fall, LaunchIt Public Relations
OEM PR Director - Derek Smith, Peterbilt Motors
Organization/Other Director - David Kolman, DK Communications
Supplier PR Director - Sherry White, Truck-Lite

Click on the link for your representative
and let them know what TWNA can do for you.

In This Edition:


New Member Welcome
Tim Barton Joins Fleet Equipment
TWNA Strengthens Canadian Presence
Fleet Owner's Terry Nguyen Passes Away
Driver Advocacy Award Being Developed
Kolman's Korner



New Member Welcome

The Truck Writers of North America (TWNA) continues to enhance its power of attraction by its ability of getting together communications professionals of all fields related to trucking, whether it’s journalists, PR people or equipment manufacturers. In the recent weeks, more new members have signed in, the total membership now being 158 members, the highest level since the boom years of the late nineties.

Here are those who make up to the latest addition to the TWNA group:

· Jennifer Bawden - KRTS (publication)
· Mitchell Kim Richardson - KRTS (publication)
· Chris Baker - Careers in Gear (agency)
· Dan Kincaid - The Rear View Mirror (agency)
· David Warford - The Rear View Mirror (agency)
· Lenac, Warford, & Stone for Isuzu Commercial Truck of America
· Tim Barton - Fleet Equipment


Tim Barton Joins Fleet Equipment Staff as Senior Editor

As mentioned above, our good friend Tim Barton, renowned for his writing as well as his photographer’s skills, joins the staff of Fleet Equipment magazine. Tim has over 20 years experience in the trucking industry, working as a journalist and a driver. Recently, he went around the world as part of a journalistic undertaking, gathering background and material for a book sponsored by industry suppliers. Barton brings to the job a wealth of knowledge about truck equipment and a well-developed set of journalistic skills. In addition to having an interest in on-road trucking and equipment, Tim has a special interest in truck technology, human interface with technology, and government regulations.



TWNA Strengthens Canadian Presence, Cummins Filtration’s President Thanks Organization

While TWNA has been present for quite a long time in Canada with its press members, there are still a lot of room for expansion North of the border, especially within the pool of potential associate members.

This is why TWNA Chairman and Editor of L’Echo du transport, Eric Berard, took the opportunity of the CAM-Logique (trucking and logistics) trade show held recently at the Montreal Olympic Stadium to do a presentation of TWNA, as well as doing a re-run of the Technical Achievement Award.

During the awards ceremony where the “Cleanest Fleet of Quebec” and “Quebec Logistician of the Year” awards were presented, Eric went on stage to introduce the association and tell the 1,000 + people in the audience all the advantages of becoming a TWNA member. After that, the Technical Achievement Award was presented to Cummins Filtration.

Although the President of Cummins Filtration, Mrs. Pamela Carter, could not be present in person, the show organization projected on a giant screen Mrs. Carter’s acceptance speech that she had previously recorded on video, exclusively for the occasion, at her Nashville, Tennessee, head office. Eric even wore a Stetson cowboy hat in tribute to the “City of Country” with his tuxedo during the presentation!

Why do a Canadian re-run of the Technical Achievement Award when it has already been handed out in the U.S.? “Because even though this might be a North American award that was presented to a U.S. company, this organization (Cummins Filtration this year) has sales and technical staff in the field in Canada as well, to market and explain the product. We felt that these Canadian people deserved a tap on the shoulder as well as the engineers who developed these new user-friendly filters”, Berard said.

As a matter of fact, the TWNA Board of Direction liked the idea so much that it was decided to create a new award, still to be determined, that would have a North American status but would be handed out exclusively in Canada, in order to stimulate even more TWNA presence and membership there. All suggestions are welcome on what the new “Canadian” award should be. Please send ideas to: eberard@bomartgroup.com.



Fleet Owner Editor Terry Nguyen Dies In Accident

Terrence Nguyen, the journalist responsible for Fleet Owner’s online news and email newsletters, died Friday afternoon, June 1, 2007, due to a swimming accident while on vacation in Florida. A native of Manchester, CT, Terry was 27.

Here is what Tim Brady, TWNA Northeast Press Director, prepared in memory of Terry:

Terry graduated from the University of Connecticut with a degree in journalism and joined Fleet Owner as its web editor in 2004, his first full-time position as a reporter and editor.

Combining intelligence and enthusiasm with great energy, Terry quickly began filing multiple stories every day covering all aspects of the trucking industry. In addition to his reporting, he put together a daily e-mail newsletter that provided a quick but thorough report on trucking business activities and was widely read by both fleet and supplier executives. He also created two weekly electronic newsletters covering industry issues for drivers and information technology executives. Late last month, Terry received word that he had been awarded a Young Leaders Scholarship from the American Society of Business Press Editors. The award is given to five editors under the age of 30 whose work shows great potential in the field of business journalism.

Tim Brady has worked with Terry for the past three years on DriversMag.com, an online weekly newsletter directed towards truck drivers. Tim said "Terry has been an inspiration in helping me develop my objectivity as a trucking journalist. His tutelage and friendship will be greatly missed. We have just lost one of the great up and comers in trucking journalism."



Driver Advocacy Journalism Award Being Developed

America’s truckers lost a true friend when René Tankersley, 42, feature editor at Land Line and former staff writer with The Trucker, died Wednesday, June 9, 2004, after her car was involved in a traffic accident.

Known as a tireless advocate for truck drivers, René won several national awards for her work at Land Line, including the magazine’s first national gold medal in the International Automotive Media Awards.

She kept an open, charitable mind and possessed a shrewd sense of resource. The combination made her a first-rate writer. Aside from her normal feature assignments, she was beckoned by her great sensitivity to people who were in need or disadvantaged, and so maintained a constant backlog of projects, bent on improving someone’s lot somewhere. She toiled with humor and determination. Her zeal when going to bat for drivers who had been scammed by unscrupulous businesses was extraordinary.

“I get all riled up,” she would say. She’d often spend hours tracking down details of fraud and researching allegations of misbehavior. In some cases, her stories led to official investigations.

René’s story about driver John Kendrix helped expose a sloppy investigation of a heavily publicized wreck involving the OOIDA member, who investigators falsely accused of using drugs and alcohol. That story was an IAMA-winning effort.

René kept a “Pulitzer Prize” file in her desk. A constant reminder to meet each and every story with an attitude of excellence. While she never won the coveted Pulitzer, her writing led to investigations righting wrongs in the trucking industry – a greater reward for those she helped.

The Rene Tankersley Award will recognize writers who tackle investigative pieces with the same tenacity, commitment, determination and quality. Criteria for the award are in development.



Kolman’s Corner

By TWNA Director & Former President David Kolman

The Things One Overhears

Poor listening can often cause problems, among them misunderstandings, lost opportunities and troubled relationships, especially with one’s significant other.

Good listening, on the other hand, can pay benefits, such as improved efficiency, reduced stress and fewer fights with one’s significant other.

Good listening can also be entertaining, perplexing and startling.

Some things that I’ve overheard have made me take pen to paper (I’m probably one of the few remaining communicators who doesn’t have a personal digital assistant) so I could note the gems of conversation. Here’s a sample from my collection.

- “He called me everything but dirt.”

- “I’ll sue you so bad you won’t have a pot or window.

- “If I close my eyes and eat it, it still wouldn’t taste good.”

- “We have crime in New Jersey, but we’re better organized.”

- “I plan on living long enough to be a burden to my kids.”

- “Talking to _______ is kind of like opening the refrigerator and talking to the cucumbers.”

- “The day is turning to worms.”

- “Actually it takes one drink to get me loaded. Trouble is I can’t remember if it’s the twelfth or eleventh.”

- “I haven’t spoken to my mother-in-law for 14 months. I don’t like to interrupt her.”

- “I’m as well as can be expected.”

- “Don’t question your wife’s judgment; look who she married.”

- “All I’ve got to say is: ‘I ain’t got nothing to say.’”


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