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THE TWNA DISPATCH
August 2007
Published by the Truck Writers of North America 
[Any opinions expressed herein are strictly those of individual writers.]

The TWNA Board of Directors

Board Chairperson - Eric Berard, L'Echo du Transport
Executive Director - Tom Kelley, The Deadline Factory

Press Directors
Canada/Europe Press Director - Eric Berard, L'Echo du Transport
Midwest Press Director - Paul Abelson, Land Line & Road King
Northeast Press Director - Tim Brady, Write Up The Road
Southeast Press Director - Avery Vise, Randall-Reilly Publishing
West Press Director - Jami Jones, Land Line Magazine

Associate Directors
Agency PR Director - Susan Fall, LaunchIt Public Relations
OEM PR Director - Derek Smith, Peterbilt Motors
Organization/Other Director - David Kolman, DK Communications
Supplier PR Director - Sherry White, Truck-Lite

Click on the link for your representative
and let them know what TWNA can do for you.

In This Edition:


Membership Renewal
GATS Schedule
Board Elections
Comm Award Entry Form Available Online
TWNA Donations
Comm Award Judges Needed
The Chairman's Corner
Kolman's Korner



Membership Renewal Time

It's membership renewal time! Directors learned at the most recent Board meeting that only 30% of the membership had returned membership forms to date. With the deadline fast approaching, the directors want to encourage all members to endeavor to get those forms turned in - before the deadline of August 28th, 2007.



GATS Press Conference Schedule

Wednesday, August 22nd
11:00am - 12:00pm - Kenworth Trucks
12:45am - 1:15pm - GearMaster International
1:30pm - 3:00pm - TWNA Meeting - Room D168
3:00 pm - 10:00pm - Peterbilt (Offsite)

Thursday, August 23rd
8:45am - 9:15am - Comfort Innovations
9:30am - 10:00am - Trucker Buddy
10:15am - 10:45am - Tax Planning Consultants
11:00am - ??? - Michelin
12:45pm - 1:15pm - TCA
1:30pm - 2:00pm - Idelaire
2:15pm - 2:45pm - National BioDiesel
3:00pm- 3:45pm - EHS Industries
3:45pm- 4:15pm - Security Credit Corp

Friday, August 24th
8:45am - 10:00am - Shell Lubricants – Booth 21099
9:00am - ??? - SmartWay Get Green Summit – D222
10:30am - 11:00am - TCI Data
11:30am - ??? - RAMP Publishing

All events are located in Press Conference Room (D221) unless otherwise noted.



Board Elections Coming Soon

Along with membership renewals, the Board's discussion centered heavily on the upcoming director elections. Early next month, current members in the Canada/Europe and Associate (OEM, Supplier PR, Agency PR, Org/Other) segments will be receiving electronic balloting information to vote for their representative on TWNA's Board of Directors.

As a reminder, the Canada/Europe Director term will only be for one year this time around to complete the realignment of Associate and Press Director terms. After this one-time offset, the Canada/Europe Press Director term will return to the normal two-year length, running concurrent with the rest of the Press Directorships.

Also, Avery Vise of CCJ Magazine has asked that we find a new director to serve out the remainder of his term as Southeast Press Director, so this would also be a one year term lasting until the next regularly scheduled elections for Press Directors.

Here is a list of the open seats and the current candidates:

Canada/Europe - Eric Berard & ???
OEM PR - Melissa Epping & ???
Supplier PR - Sherry White & ???
Agency PR - Susan Fall & ???
Organization/Other - ??? & ???
Southeast - ??? & ???

If you are interested in running for any of these positions, please send a brief bio and campaign statement to admin@twna.org before August 31st, 2007.



TWNA 2007 Communication Awards Entry Form Now Available Online

The entry form for the TWNA 2007 Communication Awards is now available as a downloadable PDF file on the TWNA website. The deadline for submitting entries will be December 15, 2007, but don't wait, start getting your entries ready and send them in ASAP.

Materials produced for release between November 1, 2006 and October 31, 2007, are eligible for submission in this year's program. The award-winning entries will be recognized during TWNA's Annual Industry Awards Banquet at the Mid America Trucking Show in March, 2008.

We have made a few minor changes to the entry submission process, all relating to electronic submission of support documentation (entry synopsis/image, author bio/mugshot) so that we can better represent the winning entries in the multimedia program during the awards banquet.



"Ask the Law" Supported With Grant From TWNA,
Leftover Banquet Goodies Donated To Special Olympics Convoy

In other business, the Board voted to present Ol' Blue USA with a $1,000 grant to assist with the cost producing the "Ask the Law" seminars presented at truck shows around the country. With the impending changes to the hours of service regulations, directors saw fit to assist RJ Taylor with educating drivers.

Truckers participating in the North Carolina leg of the World's Largest Truck Convoy for Special Olympics will receive a little something extra in their goody bags this year with the donation of leftover atlases from the 2007 TWNA Banquet.



Additional Communication Award Judges Needed!
By Elaine Haessner - TWNA Communication Awards Administrator

Will you help? Most of you are qualified, but many are intimidated by the idea of judging others' work. This is a peer-judged program; your participation is needed.

What is required? You will be sent several entries in your particular area of expertise/ experience, together with judging forms to fill in for each entry, and "Judges Notes" to assist you through the process. You will have at least four weeks in which to judge.

Judges are needed in all areas of truck media: magazine, book, television, video, PR, graphic design, photography, web and radio. If you can judge in another language, particularly French, German, or Spanish, please indicate. To volunteer, send a note to iama0@earthlink.net via e-mail



Chairman's Corner
Opinion: Speed Limiters Should Not Be Mandatory
By Eric Berard

The two largest Canadian provinces, Ontario and Quebec, have already decided to go ahead with a program that will make the use of speed limiters mandatory on all trucks, limiting heavy vehicles to 105 KM/H (roughly 65 MPH).

In the U.S., the American Trucking Associations (ATA) has already said it was in favor of such a program, while the Truckload Carriers Association was a little more nuanced, saying it encourages its members to use speed limiters on their trucks, but adding that this should be made on a voluntary basis rather than being imposed. Others, on both sides of the border, are clearly against speed limiters.

This variety of opinions tells us one thing, among others: our democracies work and there is still place for a plurality of opinions. It's always a little scary to see a 100% unanimity, which reminds more of George Orwell's Big Brother or the Stalin reign, when those who dared challenging the official regime line of conduct (and thought) were sent to work camps in Siberia...

While the use of speed limiters should be encouraged for obvious safety and fuel economy reasons, I don't think it would be a good idea to force it down the throat of carriers. No one is again virtue. Maybe except when it's only a few who impose it to the majority.

Even on the operational side of things it wouldn't make much sense. A "limited" truck running at 65 MPH in a zone where speed is limited at 30 because of a badly trained driver is be much more dangerous than a "non-limited" truck going 70 on a straight lane on a quiet highway. You can't rely solely on machines and computers to assure road safety. Any machine, as sophisticated as it may be, can be dangerous if it's not operated properly. (Remember Orwell?)

In my humble opinion, the use of speed limiters should be encouraged, but continuous training of the drivers would be a much more effective tool to make our roads safer than just signing a law and then wishing everything will arrange by itself.

Note: the opinion expressed above opinion is the one of the author and does not necessarily reflect TWNA's official position on that particular matter.



Kolman's Korner
Contradictory Combinations

By David A. Kolman, Associate Director

If you think about it, English is a funny - and confusing - language.

A case in point: A fat chance and a slim chance are the same thing. Yet, a wise man and a wise guy are opposites.

Then there are those paradoxes of contradictory terms called oxymoron. (How's that for a word?)

It seems there is a greater use of oxymorons of late, or maybe it's just because I've been doing more assorted reading than normal. For whatever the reason, here are some good ones that I have come across:

- amicable divorce
- burning cold
- friendly enemy
- fuzzy logic
- good lawyer
- harmless lie
- holy hell
- interest free loan
- job security
- living dead
- loose tights
- mini jumbo
- minor crisis
- new classic
- peace force
- oven fried
- pure 100% orange juice from concentrate
- rush hour
- simple calculus
- small fortune
- true illusion
- unsolved mystery
- victimless crime


 

 
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