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THE TWNA DISPATCH
November 2005
Published by the Truck Writers of North America 
[Any opinions expressed herein are strictly those of individual writers.]

The TWNA Board of Directors

Board Chairperson - Denise Rondini, Kona Communications
Executive Director - Tom Kelley, The Deadline Factory

Press Directors
Canada/Europe Press Director - Eric Berard, L'Echo du Transport
Midwest Press Director - Denise Rondini, Kona Communications
Northeast Press Director - Bette Garber, Highway Images
Southeast Press Director - Dan Barnhill, Truckers Connection
West Press Director - Tom Berg, Newport Communications

Associate Directors
Agency PR Director - Roxane (Campbell) Rose, Roxane, Inc.
OEM PR Director - Derek Smith, Peterbilt Motors
Organization/Other Director - David Kolman, Tire Retread Info Bureau
Supplier PR Director - Don Alles, Eaton Truck Components

Click on the link for your representative
and let them know what TWNA can do for you.

In This Edition:


Bylaw Voting Reminder
Communication Award Deadline Reminder
Homework Assignment
2006 Banquet Update

MATS Pressroom
2005 Election Results
2006 Budget
TWNA Internship Program Reminder
Next Board Meeting
Kolman's Korner


Still Time To Vote
If you have not yet voted on the new TWNA bylaws, there still is time. You have until November 11, 2005 to cast a vote-for or against-the new bylaws. To review the bylaws please follow these links:

www.twna.org/TWNA-NEW-BYLAWS.pdf
www.twna.org/TWNA-OLD-BYLAWS.pdf

The bylaws also can be reached by going to www.twna.org and navigating to the "About" page on the web site.

If you did vote, thank you for taking the time to participate. For those of you who had questions or concerns about the bylaws, Roxane Rose is keeping a file of your comments. As soon as TWNA completes the incorporation process, and as needed in the future, we will assemble any proposed changes, including those generated by suggestions from members, and post a ballot for the full membership to accept or reject said changes.


Communication Award Deadline Reminder
The TWNA Communication Awards are open to entries from both the press and marketing/PR sides of the trucking industry. There are categories for writing, graphics, broadcast, websites, and internal communications, just to name a few. Virtually everything from feature articles, to press kits, to marketing brochures, to magazine redesigns, are all included in the scope of the program. Nearly everything except advertising is eligible for entry.

Publishers are encouraged to submit entries on behalf of their staff and freelance writers, photographers, and graphic artists. Freelancers can submit their own work if not submitted by the publisher.

The entries will be peer-judged against a thoroughly refined and tested standard scale. There is a small fee for each entry to cover the cost of administering the program. TWNA membership, although encouraged, is not required to submit entries.

The entry deadline for the 2005 award program is December 1, 2005. The entries must be produced for first use/distribution between 11/1/04 and 10/31/05. The entry form has been posted to the web as a PDF file at www.twna.org/entryforms2006.pdf


A Little Homework for Winter Break
By TWNA OEM Director Derek Smith
Indulge me, please, and think back to your first essay, circa fourth grade. Chances are the assigned topic was something along the lines of "What my country means to me." Next, get out your jumbo pencil and Big Chief writing tablet, substitute "country" with "TWNA" and start scribbling.

What was started 17 years ago by a handful of trucking journalists as a clearinghouse for Mid-America press conferences has grown to a 140-member organization self-tasked to positively promote trucking, act as industry watchdog over mainstream media coverage and generally help everyone in trucking get along more amicably. It has a formal governing structure, a respectable budget for a non-profit organization of its size and representation from many of the top trucking publications and other media, manufacturers, agencies, suppliers and organizations. It has a respected voice, solid history and promising future.

But, like many at age 17, TWNA is on the cusp of being all grown up and not entirely sure what it wants to be. It has a general vision with defined, well-intentioned objectives but it needs support and consensus of the full membership to reach maturity. The collective input of members on how to realize that vision and work those objectives is essential. The organization needs your input to continue to be effective and to ensure it remains relevant to your needs.

Make your membership matter beyond just paying annual dues. Be active, participate, help shape the direction of TWNA and positively impact the industry. At the top of the newsletter is a list of TWNA's press directors and associate directors. They are there for your ideas and opinions at any time. Use them as a resource, share what's on your mind and find out how you can be more active.

Work for TWNA and make TWNA work for you.


Banquet Plans
The board approved a proposal from the banquet committee regarding the event budget and format changes for TWNA's 2006 Truck Industry Awards Banquet. A TWNA member has been selected to receive the Lifetime Achievement Award. The award recipient will be announced during the banquet which will be held during the 2006 Mid-America Trucking Show.

To encourage additional press attendance at the banquet, to build TWNA's membership, and to provide an additional membership benefit, a free renewal/new membership will be included in the $60.00 banquet ticket price for press attendees.

Our sponsorship levels are each being increased by $500.00 for the 2006 Industry Awards Banquet. While we do realize that budgets remain tight, there have been some significant improvements to the banquet over the last few years that have added to the cost. Among the notable changes are:

Improved video projection (2005)
Improved event photography (2005)
Exhibiting Communication Award entries (2006)
Subsidizing an increase in press attendance (2006)

Along with these specific additions to the program, there have been incremental cost increases in many other expense categories. We are hopeful that we will not need to increase the sponsorship rates for the next few years, now that we've had a chance to fine-tune the program. The new sponsorship rates are: Platinum - $8,000; Gold - $5,000; Silver - $2,500; and Bonze - $1,500. For full details on the benefits associated with each sponsorship level, please contact Tom Kelley.

Thanks to the Banquet Committee - Jami Jones, David Kolman, Derek Smith, Don Alles and Tom Kelley - for their hard work on this project.


MATS Press Room & TWNA

A committee consisting of David Kolman, Roxane Rose, Charles Wilson and Tom Kelley worked on drafting recommendations for the MATS press room. TWNA will be contacting show management to discuss the proposal. Topics include moving the press room closer to the press conference locations, providing interview rooms within the press room, as well as providing guidelines for PR access and maintaining an easy-going, pitch-free zone for the press attendees to work or rest.

Additionally the committee developed qualification guidelines to ensure that press credentials and the related access are limited to legitimate journalists engaged in covering the show.


Election Results
Elections were held for the directors whose terms are up at the end of the year. Eric Berard and David Kolman were re-elected. Sherry White of Truck-Lite will replace Don Alles as the Supplier Director. Derek Smith was unopposed in the election for OEM Director. Thanks to all of you who voted. Congratulations to all.


The Budget
The budget for fiscal year 2006 was approved, including an interim compensation package for the Executive Director. The board has also decided to conduct a formal review the role of the executive director as well as the compensation package. A committee will meet during the next several months to formalize the job description and compensation package for TWNA's Executive Director. If you have any suggestions on this matter, please contact Denise Rondini.


From The Chairperson
I am more than a little disappointed in the response to the letter sent out by the Scholarship Committee trying to gauge the interest of TWNA member companies in "hiring" an intern. I did not hear from too many of you.

We all talk about needing to bring young people into this industry and the Scholarship Committee -Mike Pennington, Mike O'Neill, Dan Barnhill, Andy Haraldson and Denise Rondini - spent a great deal of time designing a program that would do just that.

We are just about ready to start soliciting funding for the program, but to date do not have enough members who have expressed an interest in "hiring" an intern. I put hiring in quotation marks because hiring usually implies a cash expenditure in the form of a salary. In this case, however, the money raised for the scholarships would cover a salary/stipend for the intern. In addition, TWNA Scholarship Committee would do all the leg work of reviewing applications and selecting qualified recipients. All you would have to do is put them to work!

This is an incredible opportunity not only to get some free help-which I am sure all of us could use-but to mentor someone who will go on to become a truck writer! Please think about "hiring" and intern and send me an e-mail (denise@konacommunications.com) letting me know that you are interested. This program will not work without member support.


The Next Board Meeting
The board will hold its next regular monthly meeting on November 30. If there are any issues or projects you think the board should be tackling, please contact one of the following board members:
Don Alles, Dan Barnhill, Eric Berard, Tom Berg, Bette Garber, David Kolman, Denise Rondini, Roxane Rose or Derek Smith.


KOLMAN'S KORNER

What Are You Doing To Help Prevent Terrorism?

As we have seen from recent events, terrorism remains a serious threat. What exactly is terrorism? Law enforcement defines teer ism as the unlawful use of, or threatened use of, force or violence against individuals or property to intimidate or coerce a government, its citizens or any segment thereof to further certain political, social religious or ideological objectives.

To prevent and deter terrorist attacks, each of us needs to be alert for things that "DLR" - security speak for "Don't Look Right."

You can do your part by recognizing, observing and reporting to law enforcement unusual or suspicious persons and activities which might pose a security threat, especially at or near key facilities such as government, military, utility and fueling sites, roadways and infrastructure, ports and airports.

Here are some possible indicators of suspicious persons. An unidentified individual:

- Loitering near a facility or in the lobby of a facility for an extended period of time.

- Wandering throughout a facility.

- Dressed in oversized or inappropriate clothing (for example a long heavy coat in warm weather) that appears to be concealing something.

- Entering a facility carrying an oversized backpack or a large suitcase.

- In a facility with no visible company issued identification.

- Who when challenged by a company employee, doesn't respond or doesn't provide a reasonable explanation for his/her actions.

- Asking specific questions about your facility (for example about security related matters).

- Asking questions about key agency personnel (for example their normal arrival or departure times, vehicle, their parking space).

- Trying to deliver a package or other item to an office or to a specific person.

- Photographing, videotaping and/or sketching the exterior or interior of any facility.

- Without proper identification entering your facility claiming to be a contractor, law enforcement officer, reporter or a service technician.

These are some possible indicators of suspicious activity:

- Two or more unidentified individuals observed loitering near a facility or in the lobby of a facility.

- Individuals or groups who are uncooperative if challenged by a company/company security employee.

- Individuals or groups who appear at your facility without prior notification or clearance and claim to be contractors or service technicians.

- Unidentified individuals attempting to deliver packages or other items to an office or to a specific person.

- Unidentified individuals attempting to remove property from an office or a facility without proper authorization.

- Unidentified individuals who appear to be conducting surveillance of a facility (for example sitting in a vehicle for an extended period of time and/or taking photographs or videotaping).

- An unidentified individual observed placing an object or a package outside a facility and departing the area.

Possible indicators of suspicious items or vehicles include:

- Any unattended backpacks, boxes, containers, luggage and/or packages in an elevator, hallway, lobby, restroom, snack bar or stairwell of your facility.

- Any item that could be an improvised explosive device (for example items with visible wires, antennas, batteries, timing devices, metal or plastic pipe with each end capped or covered). NOTE: Untrained personnel should not examine or move a possible improvised explosive device and area must be cleared.

- Rental vehicles/trailers parked near a facility, parked at or near the loading dock, or located in the parking lot without prior authorization.

- Any vehicle that appears to be overloaded or has any substance leaking from it.

- Any vehicle parked illegally or parked at an unusual location.

- Any type of vehicle that appears to be abandoned (for example has an expired or missing inspection sticker or registration plate).

Source: Pennsylvania Office of Homeland Security.


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