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THE TWNA DISPATCH
December 2005
Published by the Truck Writers of North America 
[Any opinions expressed herein are strictly those of individual writers.]

The TWNA Board of Directors

Board Chairperson - Denise Rondini, Kona Communications
Executive Director - Tom Kelley, The Deadline Factory

Press Directors
Canada/Europe Press Director - Eric Berard, L'Echo du Transport
Midwest Press Director - Denise Rondini, Kona Communications
Northeast Press Director - Bette Garber, Highway Images
Southeast Press Director - Dan Barnhill, Truckers Connection
West Press Director - Tom Berg, Newport Communications

Associate Directors
Agency PR Director - Roxane (Campbell) Rose, Roxane, Inc.
OEM PR Director - Derek Smith, Peterbilt Motors
Organization/Other Director - David Kolman, Tire Retread Info Bureau
Supplier PR Director - Don Alles, Eaton Truck Components

Click on the link for your representative
and let them know what TWNA can do for you.

In This Edition:


Help For The Holidays
Last Call For Tech Award Nominations
Educate The Offenders
Additional Comm Award Judges Needed
Comm Award Deadline Extended
Commemorative Booklet Project
Bylaws
TWNA Glossary
Avery Vise Rejoins Board
TWNA & Innovation
Banquet Ticket Sales



Help For The Holidays
By Doug Siefkes

Many of you know Gary King. Gary started the Trucker Buddy Program 13 years ago when he brought his idea to the trucking industry. Today, more than 5,000 truckers are corresponding with classrooms of kids in a pen-pal relationship. I personally can attest to the power of the program from both a teacher and industry perspective. When my wife was teaching she was involved in the program and I saw first hand how kids were interested to learn about truckers and our industry. It helped them appreciate and understand the importance of trucking.

From our industry perspective, the program has made truckers feel “connected.” Made them feel like they’re contributing to the minds and consciousness of our youth. I’ve talked to hundreds of truckers who say nothing but great things about the program and how the program has impacted their lives.

Some of you know that Gary has undergone surgery to combat stomach cancer. It wasn’t an easy procedure and they had to remove his stomach. The good news is he survived and he has a positive outlook on his recovery. He’s lost a great deal of weight and strength which has severely limited his mobility. Gary and his wife, Carol, live day to day and their income is very limited.

To help him get around, Gary needs a scooter and I can think of nothing better than an early Christmas present to the Kings. The cost is around $1,000.00 for an entry-level model.

The TWNA Board has agreed to make a $300.00 donation on behalf of the group. If any TWNA members would like to make individual contributions to this fund, please contact myself or Tom Kelley. The check can be made out to TWNA, designated for the Gary King donation. Please try to submit your donation before December 19, 2005. If money is left over, we can present an added check to Gary and Carol. Thanks for your support.

Doug Siefkes, The Siefkes Group, Siefkes@siefkesgroup.com, 425-392-2611
Tom Kelley, TWNA, admin@twna.org, 704-599-0570


Technical Achievement Award - Last Call for Entries
By Eric Berard, Technical Achievement Award Committee Chairman
At this time of the year, I am glad to announce that the Tech Award Committee’s work is pretty well advanced.

The team formed of James Menzies, John Baxter, Sean Kelley, Tom Gelinas, Paul Abelson, Tom Berg and yours truly has gathered over 15 new products that are eligible for the Award and is just about to begin the work of narrowing it down to about ten items.

Afterwards, a jury made up of the members of the Committee and other TWNA press members will vote and the result of that vote will determine the winner for 2005 and the four other finalists.

This is your last chance to submit an entry, the ultimate deadline being December 12.

Let me remind that, to be eligible, a product or service must have a positive and significant impact on the trucking industry, have been introduced during the course of 2005 and be widely available. Complete trucks are not eligible but components are.

We will need an additional five to six press members volunteering to serve on the jury. The duty is not very complicated: look at the candidacies gathered by the Committee members and vote for the ones you think deserve most to win.

Any entry suggestion for the Technical Achievement Award should be sent to the following address: eberard@bomartgroup.com. Volunteers to serve on the jury are more than welcome to get in touch with me at the same address.


Let’s EducateThe “Offenders”
By TWNA Organization Director David A. Kolman

One of the founding principals of TWNA was to function as a watchdog over the non-truck trade media and to respond to inaccurate, incorrect, misleading or biased reporting on trucking industry-related matters.

I have volunteered to be TWNA’s official responder to counter such editorial.

Along with doing so, I will let the “offenders” know that TWNA can serve as an information source and referral service as they report on the trucking industry.

You can assist TWNA with its continuing mission to set-the record straight about trucking by alerting me to any negative publicity you come across.

Please call me at (410) 374-6565, e-mail me at david@retread.org or fax me at (410) 374-6565. To borrow a tagline: Together we can make a difference.


Additional Comm Award Judges Needed!
By Walter Haessner - TWNA Comm Award Administrator

Will you help? Most of you are qualified, but many are intimidated by the idea of judging others' work.
This is a peer-judged program; your participation is needed.

What is required? You will be sent several entries in your particular area of expertise/ experience, together with judging forms to fill in for each entry, and "Judges Notes" to assist you through the process. You will have at least four weeks in which to judge.

Judges are needed in all areas of truck media: magazine, book, television, video, PR, graphic design, photography, web and radio. If you can judge in another language, particularly French, German, or Spanish, please indicate. To volunteer, send a note to iama0@earthlink.net via e-mail


Communications Award Deadline Extended
Just a reminder that it is not too late to submit an entry for the 2006 TWNA Communications Award. The deadline for submissions has been extended until December 8, 2005. Click here for Comm Award details.

We have already received quite a number of entries but welcome submissions from each of you. Award winners will be announced at the TWNA Awards Banquet at the 2006 Mid-America Trucking Show.


Commemorative Booklet Project
TWNA is planning on developing a commemorative booklet for the 2007 Awards Banquet. Roxane Rose has agreed to be point person for collecting ideas and samples of commemorative books from other organizations so when we are ready to put together our own book we will have plenty of ideas. If you have any ideas or suggestions of what TWNA’s commemorative book should look like, please contact Roxane.


Bylaws
The revised bylaws have been officially ratified. Thanks to all of you who took the time to vote. As a result of the ratified by-laws, TWNA will begin the process of applying for 501c(6) status as a not-for-profit organization. Once TWNA has become a 501c(6) corporation, we will again need to amend our bylaws to be in compliance with the requirements of that designation. Stay tuned for details and for another round of voting.


TWNA Glossary
The TWNA Glossary needs to updated. Roxane Rose and Bette Garber have agreed to work on it. They would love some assistance, so if one of your pastimes is perusing the dictionary for fun, contact Roxane and offer your assistance.


New Board Member
Avery Vise has joined the TWNA board as the interim Southeast Press Director replacing Dan Barnhill.


TWNA & Innovation
By Tom Kelley, TWNA Executive Director

To most folks who have been around the business world in the past few decades, Tom Peters needs no introduction. For those who haven't read any of his books, Tom Peters is one of the top business gurus of the late 20th century, and has helped many companies survive, succeed and excel through practices of continuous improvement, evolution and innovation.

Like most prolific consultant/authors nowadays, Peters has a blog and newsletter. Last week's newsletter highlighted Peters' recent interview with the "other" Tom Kelley (nope, not related as far as I know), discussing the other TK's book, The Art of Innovation.

As TWNA quickly moves up on its 20th anniversary, we've been working to define the role and future of the organization, create the programs and systems needed to sustain the organization, and develop the next generation of the group's leadership.

The changes we've made over the last few years at TWNA, and those we'll need to make over the next few years, should by no means be considered a correction of the foundation laid out by the group's charter members, but rather, continuous improvement, evolution and innovation to ensure the group can survive, succeed and excel.

Even if you don't have time for the book, the interview is a great read, and it brings up a number of concepts that could help in our process of developing the future of TWNA. Check it out.

Have a safe and happy holiday season!


TWNA Industry Awards Banquet Tickets
Those wishing to attend TWNA's 2006 Industry Awards Banquet can begin reserving tickets now. The price for tickets is $60.00, or $450.00 per table (8 seats). Press attendees who purchase tickets will receive a complimentary renewal/new-membership at the individual press member level. To reserve your seats, contact TWNA at admin@twna.org via e-mail.


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