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THE TWNA DISPATCH
December 2001
Published by the Truck Writers of North America 
[Any opinions expressed herein are strictly those of individual writers.]

 
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TWNA members: Are your addresses (including your e-mail address), phone numbers and other information as listed on the TWNA membership roster up to date? Check 'em out by contacting Avery Vise! Thanks to diligent efforts by Carol Birkland, Tom Kelley and Avery Vise, the e-mail distribution list for the Dispatch is completely updated. Please help us keep it that way!
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In This Edition:

Presidential Message
Annual Dues Renewal Time
TWNA Members Honored At IAMC Awards
TWNA.ORG Update
Call For Agenda Items For MATS 2002 Meeting
Report On Positive Trucking Articles
Member News - Mike Russell Promoted
RJ Taylor Reports Successful Funding Of 2002 Season For Ol' Blue, USA
A Few Words About E-Mail Practices
On The Lighter Side

Next Issue Due Out 1/25/02 - Deadline For Materials 1/15/02!


President's Message
Are You Ready for the TWNA Tech Award 2001?

It's time, folks. The 2001 TWNA Technical Achievement Award needs your involvement. More specifically, we need your nominations. Please.

Any TWNA member, not just the journalists, can nominate without restrictions of any kind a product or service introduced in 2001. Only journalist members, however, can
serve on the selection committee (which is still accepting members -- see below).

The process will be managed as in the past: nominations flow to the committee chairman who will draw up a list of the five top nomination-getters. Selection committee members will then choose their favorite top three from amongst those five. A clear winner usually emerges from that second shortlist.

To remind you, the nomination rules are simple:

  • Nominated products or services must show leadership and innovation and be technologically special in some way;

  • They must have a fairly broad application within the trucking industry;

  • They must have become commercially available in reasonably large quantities during calendar-year 2001 (being introduced in '01 is not enough);

  • Whole trucks are not eligible, but sub-systems are (for example, the multiplexed wiring system in the new International medium-duty trucks).

David Kolman took over chairmanship of the Tech Award committee last year, but now that he has 'gone over to the dark side', he cannot play that role any longer. TWNA president Rolf Lockwood has agreed to take the job back for this year (having done it for the first 10 years of the award's existence), pending the naming of a new chairman at this year's annual meeting in Louisville.

Send your nominations (or your offer to serve on the selection committee) to Rolf, preferably by e-mail, at rolf@todaystrucking.com. You can also call him at 416-614-5825; fax him at 416-614-8861; or write him at:

Tech Award
Today's Trucking
130 Belfield Road
Etobicoke, Ontario, Canada
M9W 1G1

As in the past, the winner will be presented with the TWNA award at the annual TMC meeting in March.


Is Your Check "In The Mail?" - It's Dues Renewal Time
The treasury is now open...for 2002 dues. Annual dues are $35 for both full and associate members, rising to $40 after MATS. Checks should be payable to TWNA and sent, along with vital statistics (name, company, publication, title, address, phone, fax, e-mail, etc.), to:

TWNA, c/o Avery Vise, Treasurer,
134 Kentwood Way
Alabaster, AL 35007

Also, please note whether or not you have a TWNA pin. Copies of the Application Form or Renewal Invoice are available on the website.


TWNA Member Publications Among Recipients of 2001 International Automotive Media Awards
Several articles and design entries from Road King and Landline magazines were among the recipients of the 2001 International Automotive Media Awards presented recently at the MINI-USA IAMC Awards in Las Vegas, Nevada. The International Automotive Media Conference and Awards (IAMC), a function of the International Society for Vehicle Preservation, is a program of meetings and awards the purpose of which is to recognize and encourage excellence in all forms of automotive media.

Judging is by peers, to a standard; entries may earn up to 100 points. IAMA (International Automotive Media Awards) Bronze (85-91), silver (92-96) and gold (97-100) medallions are presented for those works so qualified; from among the highest-point gold awards are chosen the Best of Divisions and Best of Conference. IAMC thanks its sponsors, Meguiar's, Inc., MINI-USA and SEMA; and its supporters, Advanstar MVG, AZTEX Corp., and zMAX, for helping make the program possible. For more information visit www.iamc-isvp.org on the web, or contact: Elaine Jordan at 520-622-2201.


TWNA Member Recipients of IAMA Gold, Silver
and Bronze Medallions of Excellence for 2001

Magazine Writing
Features
Elephant Van, in Road King, Silver to Bill Hudgins
Knights of the Road, in Road King, Gold to Cindy Hazen and Mike Freeman
Rolling Stones, in Road King, Gold to Kathleen Hatt

Column: regularly published piece
Rig Review, in Road King, Silver to Tom Berg

Collector Vehicle(s)
Dragon Master, by Bill Hudgins, in Road King, Bronze to Bill Hudgins

Travel
Frozen Freight, in Road King, Silver to Andy Turnbull

Technical
Understanding Reefers, Part 1, in LandLine Magazine, Silver to Paul Abelson
Lease Wise, in Road King, Silver to Ken Scharnberg

Introduction of New Model(s)
Volvo VNM, in Road King, Gold to Tom Berg

Environmental/regulatory
Bears in the Woods, in Road King, Bronze to Michael Perry

Road Test
The X-2 Files, in Road King, Silver to Paul Abelson

Magazine Graphics
Cover
Outer Limits, Road King, Bronze to Michael Nott

Cover Art
Chasing the Dream, Road King, Gold to Bob Schatz

Layout, Design Article
Dragon Master, in Road King, Silver to Road King
Day & Night, in Road King, Silver to Michael Nott


TWNA.ORG Update
Our early attempt at getting the TWNA discussion board moving was apparently foiled by the inadvertent setting of an extra level of password security. That has now been fixed, so anybody wishing to post a topic or reply should only need to register for the website's discussion board. The board can be accessed through a link in the "What's New" section of the home page.

At the risk of repeating myself, we are STILL lacking website link information from the majority of our members. If you'd like your site to be linked from twna.org, visit the links page to see some examples of other members' site descriptions and then compose a similar paragraph for your site. Save the description as a text-only file and send it in using the e-mail link provided on the top of the links page.

Over the past few weeks, I've begun to investigate the options for automating various website functions such as membership (data) management, content management and newsletter distribution. Thanks to the recently-deceased internet boom, there are literally thousands of available products out there. Unfortunately, with prices ranging from $50 to $500,000, it's taking me a little while to sort the wheat from the chaff. I do believe that, within our website budget, we can find the product(s) we need to bring a little more interactivity and functionality to the site, I just hope I don't go blind searching through all of the software vendors' sites looking for good information. If anybody has any suggestions for potential vendors, please feel free to send them along.


MATS Agenda
With the next TWNA meeting looming on the horizon, time is running short to get items on the meeting agenda. If you have an issue, topic or concern you wish to have voiced, please forward it to TWNA secretary, Carol Birkland cbirkland@truklink.com. She will pass them along to the president and the other board members for consideration.

Our next meeting is scheduled to be held in conjunction with the Mid-America Truck Show on Thursday, March 21 from 3:00 to 4:00, Room# TBA. Please send your ideas ASAP so we will have ample time to process requests and to publish an agenda prior to the meeting.


Deb Lockridge Reports On Mass-Media Trucking Coverage
Here's a list of the stories I've responded to recently:

Ernest Hooper for a nice column in the St. Petersburg Times about husband-and-wife trucking team Nick and Kim DiMaggio.

Steven Overbeck with the Salt Lake Tribune for a thoughtful article on today's changing truckstops.

Jim Bohman with the Dayton Daily News for a good look at how trucking is faring in the down economy, focusing on LTL regional carrier Dayton Freight Lines.

Larry Budd with the Dayton Daily News for an eye-opening ride along with an M.S. Carriers driver from Laredo to Canada to illustrate "NAFTA's Effects on the American Road."


Member News - Mike Russell Promoted
William Canary, President of the ATA, recently named TWNA member Michael Russell to the position of Vice President for Public Affairs and Press Secretary. Russell, a 30-year veteran in transportation-related press and public affairs, had been ATA's Director of Media Relations. In his new position, he will be responsible for news policy, media relations, and serve as spokesperson for ATA, the nation's largest trucking industry trade and advocacy group.

"Mike Russell has worked hard to promote fairness and perspective in news coverage of the trucking industry and to advance the public image programs supported by our ATA-member motor carriers and their professional truck drivers", said Canary. "We expect he and his team to continue to aggressively highlight the trucking industry's safety record, our major role in the U.S. economy, our environmental efforts, and to develop strategic communications plans for ATA and trucking industry issues."

Russell came to ATA in 1999 after a variety of political-public affairs slots with the Clinton-Gore administration, most recently as Director of Public and Consumer Affairs for the National Highway Traffic Safety Administration (NHTSA). He also served with Vice President Al Gore's National Performance Review (NPR) and in the Office of the Surgeon General. Previously, he held public affairs positions in both the U.S. House and Senate.

Russell and his wife, Rita, reside in Sterling, VA. Their daughter, Michele, is a paralegal for a Baltimore, MD law firm.


RJ Taylor Reports Successful Funding Of 2002 Season For Ol' Blue, USA
Even though charitable contributions to many non-profit organizations have fallen greatly due to recent events, Ol' Blue, USA is pleased to announce that all of its sponsors have recommitted their sponsorship for the 2002 season without decreasing their funding for the Safety Programs. Key sponsors include: Shell Rotella-T, Michelin North America, Alcoa Wheel Products, Webb Wheel Products, Mid-America Trucking Show, International Trucking Show, and The Great American Trucking Show.

The 2002 Safety Tour is preparing to be as active as it has been over the past years. The first visit will be to the Mid-America Trucking Show in Louisville Kentucky March 21-23, 2002 (booth 200 - East Wing). Ol' Blue, USA looks forward to another successful year of safety and invites interested parites to view their 2001 year end report at www.olblueusa.org located under "About Us."


A Few Words About E-Mail Practices
Although it may not be as automated as we'd like it to be, the TWNA membership roster is available to any current member at no charge. However, this benefit is not without some restrictions and responsibilities.

First, the list data should not be provided to non-members. Our annual membership fee of $35 is a bargain compared to the fees charged for other targeted mailing lists.

Second, members should only use the list for legitimate media communications such as press releases, media alerts, address change announcements, or similar purposes. Please use good judgement.

Third, members using the list should endeavor to edit the list down to include only those who are likely to have an interest in receiving the material. One could safely assume that not many PR people have an interest in receiving another company's press releases via e-mail.

Fourth, if you're going to use the list for e-mailing anything to more than a few members simultaneously, we ask that you use the "BCC:" mode for addressing the e-mail. This prevents the entire list from being displayed in each e-mail, similar to the method we use for distributing the Dispatch.

Finally, if you've found it absolutely necessary to import the member list into an MS Outlook Address Book, it is mandatory, repeat - MANDATORY, that you download and install all Outlook software patches to your system on a regular basis. The few virus outbreaks that have made it through our group as a result of Outlook security flaws have cost many members considerable time, money and heartache. By this time, anybody who is computer-savvy enough to be using member databases and address books has absolutely no excuse for passing along a virus. Patch your MS Outlook today, and for the millionth time, don't open unknown attachments!


On The Lighter Side
The Washington Post publishes a yearly contest in which readers are asked to supply alternate meanings for various words. The following were some of this year's winning entries:

1. Coffee (n.), a person who is coughed upon.

2. Flabbergasted (adj.), appalled over how much weight you have gained.

3. Abdicate (v.), to give up all hope of ever having a flat stomach.

4. Esplanade (v.), to attempt an explanation while drunk.

5. Willy-nilly (adj.), impotent.

6. Negligent (adj.), describes a condition in which you absentmindedly answer the door in your nightie.

7. Lymph (v.), to walk with a lisp.

8. Gargoyle (n.), an olive-flavored mouthwash.

9. Flatulence (n.), the emergency vehicle that picks you up after you are run over by a steamroller.

10. Balderdash (n.), a rapidly receding hairline.

11. Testicle (n.), a humorous question on an exam.

12. Rectitude (n.), the formal, dignified demeanor assumed by a proctologist immediately before he examines you.

13. Oyster (n.), a person who sprinkles his conversation with Yiddish expressions.

14. Circumvent (n.), the opening in the front of boxer shorts.

15. Frisbeetarianism (n.), The belief that, when you die, your soul goes up on the roof and gets stuck there.

16. Pokemon (n), A Jamaican proctologist.



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