TWNA Directory Advertising Specifications
TWNA's Membership Directory is a coil-bound 5.5"w x 8.5"h book of approximately 100 pages. Each member's full contact information will be listed, along with a brief amount of biographical information (if supplied). In addition to the individual member listings, there will be a company-name cross-reference index, and an advertiser index at the back of the book. Space permitting, we may also include contact info for some of the key government agencies related to trucking.
To support the cost of creating, producing and distributing the directory, display advertising space will be sold at the rate of $400 per full page. Page position is first come, first served.
For those companies who would prefer to have their ad created by the directory's production staff, creative services are billed at the rate of $100/hour. A typical one-page ad containing a company logo and a listing of media contact information can usually be created in about two hours. All we need is a clean copy of your logo file(s) in an acceptable file format (.ai, .eps, .tif, .pdf, or large hi-res .jpg) and a text file of the copy you'd like to include in the ad.
If you'd like to create your ad in-house or have your existing agency create the ad, the specs are as follows:
PDF files ONLY
All fonts must be embedded
Un-check any "downsampling" options
Un-check all security options (file should be editable and placeable)
Continuous tone images should be 250-300 dpi at the printed size
Line art should be 600-1,200 dpi at the printed size
Do not use ZIP or Stuffit (properly formatted ads rarely exceed 3MB)
No bleeds; borders/rules are to be kept within the live area of the ad
Printing will be black & white, colors should be flattened to grayscale
Ad file dimensions should match the live area of the ad, not the page size
Printer's marks should not be applied to the file
Live area of full page ad is 4.6"w x 7.6"h
Here are a few examples of ads from other media directories:
High Concept - ArvinMeritor
High Content - DaimlerChrysler
High Style - Eisbrenner Communications
Simple & Elegant - Performance Logistics
Again, page position on the ads will be first come, first served, so please don't delay. Thanks for your support of TWNA.
Send ad materials, proofs and payments to:
The Deadline Factory
TWNA Directory Project
4429 Back Creek Church Road
Charlotte, NC 28213
Digital files can be e-mailed to:
admin@twna.org
