Paper To Pixels – TWNA’s eDirectory
By now, all members should have had the opportunity to download a copy of TWNA’s latest membership directory in PDF format. We’ve sent two e-mails to the entire membership over the last few weeks with the download address and password. The download service only keeps the file active for a limited period, so if you haven’t already downloaded your copy, please request a copy by contacting TWNA HQ and advising whether your e-mail can accept a 5MB file. To properly view the file, you should have the latest version of the free Acrobat PDF Reader. For best results, save the file to your computer before opening.
We will still provide a printed copy of the directory to paid members, but only upon request. To determine the size of the needed print run, we must receive your request by no later than 12/21/12.
We also welcome any comments regarding the move to a digital directory. If there’s a positive response, we’ll likely move to a smartphone/tablet-friendly version for the next edition.
TWNA Comm Award Entry Deadline Near
If you haven’t already submitted your best work for the TWNA Comm Awards, there’s still time left. We recently announced an extension of the on-time entry deadline to December 21st, 2013. Full details for submitting an entry are on the entry form, downloadable at http://www.twna.org/entryforms2012.pdf on the web.
Has It Been 25 Years Already?
In November of 2013, TWNA will have reached the 25th anniversary of its founding. For some of our more “seasoned” members it hardly seems as though a quarter-century has already passed, and for some of our youngest members, that amount of time might seem to be forever. Most importantly, however, TWNA is still here today and will be for decades to come.
While a few of the much larger media associations have been around longer, it’s rare for smaller niche media associations to survive past their first generation of leadership. TWNA experienced a relatively smooth transition from its founding generation’s leadership to the current part-time management guided by a representative board. Sometime in the next year or so, we will begin the transition to a dedicated full-time management arrangement to take the organization to its next level.
In order to facilitate that transition, it will be necessary to establish an operating reserve fund sufficient to pay expenses and compensation in a timely manner. It will also be necessary to establish a long-term reserve fund capable of funding operations through the inevitable lean years in the truck industry’s business cycle.
While, on average, the organization’s revenues do support normal operations, the revenues tend to be far more cyclical than the expenses, thus the need to build appropriate reserve funds. Every year, there are numerous requests to expand existing operations, and to create new programs, some of which could be addressed with a more robust operating fund.
To build the needed reserve funds, we will be finalizing plans for and announcing the TWNA+25 Fund early next year. Our annual awards banquet event already contributes more than half of the organization’s annual operating budget, and going forward, we’ll work to maximize that revenue source. We’ll also rely on direct contributions to the fund as much as possible.
However, to meet our near-term goals for the TWNA+25 Fund, it’s likely that we will also need to create a few event-based fund-raising projects. We on the Board of Directors have some ideas, but we’ll readily admit that all knowledge in a group rarely flows from the top down, so we’re requesting ideas from each and every member, suggesting how we might better serve our membership and the industry, while making a few bucks at the same time.
If any member has a fund-raising idea, or suggestions for commemorating TWNA’s 25th anniversary, please feel free to contact your board representative, or TWNA HQ. We will also discuss ideas for the TWNA+25 Fund during our annual general meeting on Friday afternoon at the Mid America Trucking Show (time/room # TBD), so please set aside some time in your show schedule to stop by.
It’s once again time to reward the top technical achievement of the past year. As always seems to be the case, there was no shortage of innovation in the trucking industry in 2012. The TWNA Technical Achievement Award looks to recognize the industry’s most significant technical achievement. To qualify, a product or service has to clearly exhibit technical innovation, have a wide applicability in the trucking industry, offer significant benefits and become widely available for the first time during the award year. While complete vehicles are not eligible, components and systems are.
Last year’s winner of the Technical Achievement Award was Volvo’s XE13 Powertrain Package. The TWNA Technical Achievement Award Committee is putting out a call for nominations. It is also issuing an invitation to press members who would like to join the selection committee. To nominate a product or volunteer to participate in the selection process, please e-mail committee chair James Menzies at firstname.lastname@example.org or call him at 416-510-6896.
Do You Know a Truck Driving Hero?
Do you know a professional truck driver who has performed a heroic deed while on the road? Goodyear wants to hear the story!
Goodyear is now accepting nominations for its 2012 North America Highway Hero Award through January 31st, 2013 at www.goodyeartrucktires.com. The prestigious award honors truck drivers who put themselves in harm’s way to help other people. The winner will receive a $5,000 cash award, a custom Goodyear Highway Hero ring, and other prizes. To recognize those who help bring attention to the heroic acts of truckers, the person who nominates the winning Highway Hero will also receive a $1,000 cash award.
The presentation, to be made at the 2013 TWNA Industry Awards Banquet in March, will mark the 30th anniversary of the Goodyear Highway Hero Award, which was created to elevate the image of professional truck drivers. “The Goodyear Highway Hero Award is the first – and most prestigious – award of its kind,” said Phillip Kane, Goodyear’s VP of Commercial Tire Systems. “The 30th anniversary of the award will be extra special, and we look forward to crowning an equally special winner.”
Last year’s Highway Hero winner, Mike Schiotis, a truck driver from Spring Hill, Tennessee , rescued a woman from a crazed, gun-wielding attacker. Past Highway Hero winners include a driver who pulled an elderly man from a car before it was destroyed by an oncoming train, a driver who rescued two girls who were trapped in a burning car, and a driver who jumped into a pond to save a child who was stuck in a rapidly sinking car.
“These are just a few of the many acts of heroism that our Highway Hero Award winners have performed since the Goodyear Highway Hero program was created in 1983,” said Kane. “Through the program, we’ve heard hundreds of stories about truck drivers’ bravery and selflessness. “If you know of a truck driver who has performed a selfless act, including putting his or her own safety at risk, to help someone else, please tell us,” Kane added.
To nominate a candidate for Goodyear’s 30th North America Highway Hero Award, go to www.goodyeartrucktires.com, click on the Highway Hero button, fill out the online form and send your nomination directly to Goodyear.
For consideration, candidates must meet the following criteria:
• Nominee must be a full-time truck driver.
• Nominee must reside in the U.S. or Canada.
• The incident must have occurred in the U.S. or Canada.
• The nominee must have been on the job – or on the way to and from work – and in his or her rig at the time of the incident.
• At the time of the incident, the nominee’s truck must have had 12 or more wheels.
• The incident must have taken place between Nov. 16, 2011, and Dec. 15, 2012, to qualify.
After the nomination period ends, the list of Highway Hero candidates will be pared down to four finalists. A panel of trucking industry judges will then select the 30th Goodyear North America Highway Hero, who will be revealed in March 2013 at the TWNA Industry Awards Banquet, during the Mid America Trucking Show in Louisville, Kentucky.
FMCSA’s Debbie Freund To Be Featured Speaker At TWNA Banquet
As part of TWNA’s 10th Annual Industry Awards Banquet on the evening of March 21st, 2013, at the Mid America Trucking Show in Louisville, Kentucky, one of the FMCSA’s top minds will be on hand to speak and participate in a brief Q&A session. Debbie Freund, Senior Transportation Specialist with the Federal Motor Carrier Safety Administration, has graciously agreed to be the featured speaker at the 2013 TWNA Banquet.
Long-time TWNA director/member Paul Abelson suggested Debbie as the featured speaker for 2013, having worked with her on numerous trucking related technical panels. Paul offers the following introduction.
“I’ve known Debbie Freund for almost as long as she has been involved with the trucking industry. From the day we met, she has always been open to new ideas and eager to learn,” said Abelson. “We met after she presented her findings on the initial FMCSA driver sleep study. I was probably a bit harsh in my criticism, but Debbie evaluated my comments on their merit and made appropriate corrections in subsequent studies.”
“Debbie has always accepted points of view from drivers and technicians. At one of her earliest presentations at SAE Truck & Bus, she included a panel of owner-operators to present the ‘real world’ to the engineers also on the panel. Among her committee work at SAE, Debbie has chaired the Commercial Vehicle Maintenance Committee and is on the Total Vehicle Committee and the Truck and Bus Council. She is also involved with other engineering societies.”
“At SAE, Debbie earned the Forest R. McFarland Award in 2003, given for accomplishments advancing commercial vehicle engineering. She was the Buckendale Lecturer in 2007, presenting on the foundations of commercial vehicle safety.”
As the regulatory side of the trucking industry becomes ever more technical, it’s good to know that somebody with Debbie’s technical “chops” is involved at FMCSA. Thanks to Paul for the suggestion, and to Debbie for agreeing to participate in our annual banquet. Be sure to mark your calendars for the evening of March 21st to attend TWNA’s 10th Annual Industry Awards Banquet. Full details, including ticket prices, will be available soon.
It was American essayist, philosopher and poet Ralph Waldo Emerson who said: “Enthusiasm is one of the most powerful engines of success. When you do a thing, do it with all your might. Put your whole soul into it. Stamp it with your own personality. Be active, be energetic, be enthusiastic and faithful, and you will accomplish your object. Nothing great was ever achieved without enthusiasm.”
What’s the big deal about enthusiasm and business success?
Enthusiasm is a state of mind that inspires action by stimulating the subconscious mind, and that is a critical ingredient for success.
Take two editors with virtually the same amount of skill, talent and ability. One has a good career in truck communications and the other doesn’t. Often, the reason for this is enthusiasm.
Too often, we don’t have a lot of enthusiasm in our work. While most of us want to do our jobs well, we feel underappreciated, stressed and over-worked. As such, we lack motivation and tend to do only what we have to have to get by.
Even the most positive and enthusiastic people, like me, have days when they are “down.”
What can we do about this? How do we get back our enthusiasm?
We can change the way we think about things. We can view things in a more positive light. We can do something that will make us feel good and raise our spirits – and I’m not talking about consuming adult beverages here.
(That brings to mind something I read somewhere: There are two reasons for drinking. One is when you are thirsty, to cure it. The other is when you are not thirsty, to prevent it.)
Attitude is a state of mind. Developing and strengthening a positive attitude can work wonders.
Think about it. Who would you rather be around: Someone that’s upbeat or someone who is down in the dumps?
Success/motivation author Napoleon Hill noted that enthusiasm is to progress toward success as gasoline is to a car’s engine. It is the fuel that drives things forward.
Enthusiasm makes all the difference in the world and it will help improve your value to any company.
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